Opening This Weekend: Premonition

Premonition (2007) Poster

Some people really liked this poster and thought it was very clever. I guess it is clever, but it is also so damn bland. And the design is only somewhat related to the theme of the movie.

Also, if your movie’s main draw is the fact that it stars Sandra Bullock, sell Sandra Bullock!

I guess the lesson is that a clever idea doesn’t necessarily make for an effective poster.

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