First Indiana Jones IV Teaser Poster

First Indiana Jones IV Teaser Poster

I think that when it comes to a film like Indy 4 the job of the marketing department isn’t so much to sell the movie as it is to not “unsell” it. There are already millions of people who know Indiana Jones and who are pre-sold on going to see the new movie. However, many of these people are going to keep an eye on the marketing looking for signs that the magic is gone. Is Harrison too old? Does the concept still work? Is this just an attempt to cash in on a beloved character? So the main focus of the marketing has to be not confirming people’s worst fears.

This poster works very well in that sense, largely because it doesn’t show us much. Just a box and a few recognizable elements (the hat, the whip, “Dr. Jones”). It’s enough to get us to remember the old films we loved so much and to get the nostalgic juices flowing, so to say. And the box adds an element of curiosity since it gets people to ask themselves what could possibly be in there, which makes the whole a poster even more effective.

As time goes by they will have to show a little bit more of the movie. But for now the approach of showing as little as possible seems like a good one.

(via MPB)

5 thoughts on “First Indiana Jones IV Teaser Poster”

  1. This is a weak poster, even for a teaser. It’s just too easy. Though I agree with your points in regards to selling/un-selling a movie, the people responsible for making the poster should have done SOME work. Hell, I could have made this, and I’m no graphic designer.

    It’s not bad, necessarily, just cowardly.

  2. I recognize that there could have been more creative liberties taken here…as well as a hell of a lot more mystery created, but that said…I feel as excited seeing this poster as I did when I was a kid seeing commercials for Young Indiana Jones. Give an alcoholic a cheap beer, he’ll follow you around for weeks…

  3. I’m not mad about the poster. But I’m satisfied with it. I think in this case less is more… and if you’re an observant film goer, or just a loser ( i fall into both catigories ) you’d notice that even though it’s just a big box, it’s relatively the same size and number as the box at the end of Raiders of the Lost Ark…I think this adds a nice subtle amount of suspense…Conclusion, I approve.

  4. “if you’re an observant film goer, or just a loser ( i fall into both catigories ) you’d notice that even though it’s just a big box, it’s relatively the same size and number as the box at the end of Raiders of the Lost Ark”

    Yeah, I noticed that, but thought it fell under the category of “shameless in-joke that fans should notice and wink at that is way too obvious.”

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