The Host Posters

The Poster 1

Since I have been talking about Korean monster movies, and since The Host was released in DVD today, it seems like a good time to post a these posters.

The above poster, which seems to be the main American poster (and the cover of the DVD), is actually the one a like the least. The yellow tone doesn’t really match the look of the movie, and together with the title’s font it makes this look like a cheesy monster movie, the kind of thing that might make an appropriate SciFi Channel movie. And The Host certainly isn’t like that.

But I think all the other posters work quite well. They look very good, and they tend to focus on the human characters, only hinting at the monster, which mostly remains just outside the frame. I think that is an wise choice for several reasons. First, It’s generally more effective and tends to convey the sense of fear and dread better than simply showing the creature. Second, it’s more true to the essence of the film which really is about the humans and how they react to the monster. And third, it doesn’t spoil the movie. Although the film itself isn’t very shy about showing the monster there some buildup to his first appearance in the beginning of the movie which might have been less effective if we already had gotten an eyeful of him before we even got into the theater.

Overall a very nice collection of posters. Check out the rest of them after the jump.

The Host Poster 2

Continue reading The Host Posters

D-War Character Posters

D-War Character Posters 1

TwitchFilm points out these four new character posters for Korean monster movie D-War. I covered posters for this movie previously here and here. Those older posters all focused on the giant snake attacking Los Angeles. The new posters expand the movies universe a little, showing new monsters and other settings beyond L.A.

The new posters are all very nice the monsters look good. My only problem with them is that they simply can’t match the coolness of the giant snake attacking L.A., which was a big part of what appealed to me in the previous posters.

Check out the rest of the posters after the jump.

Continue reading D-War Character Posters

No Country for Old Men Poster

No Country for Old Men Poster

My impression is that No Country for Old Men will be significantly darker and more serious than most Coen’s movies. The poster seems to confirm that impression.

It’s a simple poster really. A man holding a shotgun running through some desolated landscape, with Javier Bardem’s menacing eyes looming behind him. But it does a good job of setting up the movie’s theme and setting. It also gives us a good idea of the atmosphere we can expect, mostly though the use of very dark colors.

Not an amazing poster, but certainly a decent one.


The Darjeeling Limited Poster

The Darjeeling Limited Poster

Like Chris from Movie Marketing Madness says, the title font in this poster closely resembles the one used in Wes Anderson’s previous film, The Life Aquatic with Steve Zissou , which I find really cool. Wouldn’t it be nice if they kept doing this for every Wes Anderson film? Then you could say, “Yes, that is a Wes Anderson film, I can tell by title’s font.” How cool would that be?

Ok, perhaps not THAT cool.

But the title’s font is not the only good thing about this poster. The poster’s background properly conveys that the movie will take place in India and gives the image a distinctive visual identity. I also like how all the text is at the top, allowing the three characters to stand alone at the bottom, serving as the main focal point in the poster. And the characters themselves look weird enough to make you wonder what the heck is going on here.

I think this will be a very effective poster with the intended audience for this film. And it’s just a great looking poster, period.


From Moulin Rouge to Hairspray – Posters from Recent Musicals

Moulin Rouge was released in 2001 and it managed to do two impressive things: it made a decent amount of money and it was nominated for a best picture Oscar. Those two things were made a lot more amazing because the movie happened to be a musical, a genre many people thought was as good as dead. Ever since then we have had a couple of high profile musicals coming out every year, the latest being Hairspray, which opened this weekend.

In celebration of that opening, here is a look at some of the posters for recent musicals, ordered chronologically.

Moulin Rouge! (2001)

Moulin Rouge Poster

The one that restarted it all. The poster uses a bold red and has the characters caught in the middle of a very passionate kiss. The imagery is striking, much like the movie.

Continue reading From Moulin Rouge to Hairspray – Posters from Recent Musicals

I Now Pronounce you Chuck and Larry Poster

I Now Pronounce you Chuck and Larry Poster

When it comes to movie marketing, selling an Adam Sandler movie has to be one of the easiest gigs possible. The guy has a very consistent and pretty large following, which sees pretty much all of his movies as long as they look like typical Adam Sandler fare. And many of the films he makes have a clear marketing hook. Adam sandler has a remote control … for life! Adam Sandler plays football … in prison! Adam Sandler gets married … to another dude!

In this movie the marketing people also had Kevin James to play with. Although he is nowhere near as famous as Sandler, I imagine he has managed to gather a few fans through his television work and his turn in Hitch. Beyond that the guy looks funny, which helps the posters.

The posters for I Now Pronounce You Chuck and Larry follow a pretty simple design. James, looking happy, carrying Sandler, who looks annoyed. Not especially creative , but it gets the point across clearly and probably sells the movie very well for it’s intended audience.

One interesting choice they made is not showing Jessica Biel. She is certainly another asset for the movie’s marketing, but I think not showing her in the poster was wise. Adding a third character would cut against the simplicity of the poster and would make transmitting clearly the movie’s premise harder. And I don’t think she would add enough appeal to offset these problems.

Gone Baby Gone Poster

Gone Baby Gone Poster

There are two main elements to this poster. The first is the city, represented by the skyline. I’m guessing that people how know Boston will find it easily recognizable, but I don’t know Boston so I could very well be wrong. Still, it gives us a good feeling of the place where the movie takes place.

The second element is Casey Affleck, hunched over, holding a gun close to his body and with his back to us. He seems distraught, as if he is carrying a huge weight in his shoulder.

The poster reinforces the impression that I got from the trailer that Casey Affleck’s character was going to be truly central to the movie. The fact the he is the only one that appears in the poster, even tough there are other supporting actors that are more famous than him, is quite surprising. As is the fact that his brother Ben, who directed and wrote the flick, doesn’t get his name more prominently placed in the poster. Apparently all that weight in Casey’s shoulders comes from not only having to carry the movie, but also the movie’s marketing.