Michael Clayton Poster

Michael Clayton Poster

Oh, I really like this poster. Such a distinctive image, it immediately stands out. And the use of this tagline together with the out of focus image of George Clooney is very, very clever, and it give us a good feel for what the film is going to be like and the general themes it will approach. This is an example of big letters done right: short sentence, easy to read and related to the rest of the image.

And I love that they managed to use the face of the star in a creative way. More of that, please!

Andrew over at Movie Patron blog says this reminds him of a book cover. Me too, although in the book the red letters would probably contain the title. Now, not all good book covers would make for a good poster. But I think this design would work in both mediums. Which makes it even more interesting.

(via Cinematical)

Grace is Gone Poster

Grace is Gone Poster

I’m not sure what they were trying to do with this poster, but I don’t think it worked very well.

There are a couple of things the poster manages to do well. It showcases John Cusack, which will certainly be one of the main draws of the film. Although I don’t particularly like the way that critics quotes look in the poster, they are probably necessary for a smaller movie like this. And there is something about Cusack’s expression as he looks at the balloon that transmits a sense of sadness, and perhaps also of lost innocence. That is interesting.

On the other hand, Grace is Gone is a movie about a father whose wife is killed on Iraq. He has a hard time telling his two daughters that their mother is dead, so he ends up taking them to an amusement park. The poster only hints at that premise in a very metaphorical manner. Which can work, if your sacrificing the chance to show what the movie is about in order to use a very memorable and evocative image. But this image is neither. In fact I find it a little bit dull.

Making posters for serious dramas is always a bit hard, but I think they could have done better than this.

(from Cinematical, found via MovieMarketingMadness)

Beowulf Character Posters

Beowulf Character Poster 1

I imagine that much of the talk surrounding Beowulf before its release will center on the animation technique used in the film. Does it work? Do the characters and settings look real? Do they look too real? And so on.

These character poster sidestep these questions a little by using a lot of shadows. But honestly, what we do see isn’t really giving me a great impression. The images just seem a little too realistic to be taken as a cartoon but not realistically enough to pass as the real thing. They sit at an uncomfortable middle point which just doesn’t work.

Let’s see if future marketing materials change my initial impression.

(via IMPAwards)

Beowulf Character Poster 2
Beowulf Character Poster 3
Beowulf Character Poster 4

Eastern Promises Poster

Eastern Promises Poster
(click for a large version)

You know, I understand the urge to add the image strip towards the bottom of the poster with the faces of Viggo Mortensen and Naomi Watts. After all, if you are paying good money for two somewhat known actors you might as well plaster their faces all over the marketing materials, right? But I think in this case the strip ends up breaking what is an otherwise excellent poster design.

I like pretty much everything else. The dark color scheme with a few dashes of red is a classic, and it still works. The heavily tattooed hands make for an interesting and memorable centerpiece image. The tagline is intriguing and the poster adequately highlights that this is a David Cronenberg movie. Simple, but striking. However, the strip doesn’t really fit with those elements. Also, this kind of strip with the faces of the main characters has become so common in the art for thrillers that it ends up robing the poster from some of its uniqueness.

So, it could have been better, very easily. I still sort of like the poster tough.

The Strangers Poster

The Strangers Poster
(click for a large version)

You know, I think that right now that climate is just wrong for a teaser poster featuring a woman covered in blood and looking seriously hurt. After all, Hostel 2 and Captivity, which had the woman in grave distress premise, have bombed. And since they did the criticism of “torture porn”, especially the kind centered on women, has been more vocal and harsh than ever.

Now, you might disagree with said criticism. But the reality remains that a poster like this is likely to trigger the same kinds of comments. And since recent movies who were sold on similar concepts didn’t do too well on the boxoffice, it just seems like a marketing approach doomed to failure.

And yeah, the ugly yellow background doesn’t help either.

Dan in Real Life Poster

Dan in Real Life Poster

I’m a really big fan of Steve Carell. Not only is the guy really funny, he also manages, against all odds, to make most of his characters somewhat relatable. And he has such a great face that he manages to do that even in a still image. This poster is a good example. It’s quite silly, just a guy laying his head on a bunch of pancakes. But Carell manages to instill it with just enough emotion to make me not only laugh, but also care a little about the character and wonder what he might be going through.

I’m not crazy about the overall design of the poster. But I think that going with Carell’s face front and center is the right choice.

(Via ComingSoon)