Horton Hears a Who Posters

Horton Hears a Who Poster

These posters for Horton Hears a Who are in many ways typical of animated movies. Cuddly adorable characters standing against a background made of a bright color.

The character posters are quite sparse, with a very small title treatment and with the character themselves often not occupying that much space in the poster. But I think they work quite well, in great part because the characters are so interesting to look at. They are filled with nifty visual details and have amusing expressions. The sparseness gives the posters a more unique visual identity and helps to maintain the focus on the characters. And like Chris says, their design clearly associates them with what we came to expect Dr. Seuss’ characters to look like.

I do think they overdid it in the the ensemble poster tough. I like staring in a sea of orange as much as the next guy, but it’s not a great way of selling the movie. And the details that made the characters pop out in the other posters end up getting lost when you have a bunch of small versions of them close together.

Still a good effort overall tough.

(Via Worst Previews)

Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster
Horton Hears a Who Poster

The Forbidden Kingdom Poster

The Forbidden Kingdom Poster

This poster for The Forbidden Kingdom is very forgettable. Some generic ancient Chinese imagery, four guys we can’t recognize with their backs to us, and a text that, even if it was interesting, is way too small to be read.

This film has, supposedly, two things going for it: some amazing visuals and, by far most importantly, the meeting of martial arts legends Jet Li and Jackie Chan. Any poster that fails to strongly play up this meeting is probably not going to be a good poster for this film. A poster the fails to play up both this meeting an the visuals is a total failure.

Hopefully we will see better posters before the film’s release.

(Via Cinematical)

MPAA Rejects the Poster for Taxi to the Dark Side

Taxi to the Dark Side Poster

A little while ago I made a post compiling the posters for the docs short listed by the Academy. One of the few films for which I couldn’t find a poster was Taxi to the Dark Side, a documentary about the the torture practices of the United States in Afghanistan, Iraq and Guantanamo Bay. Well, that movie now has a poster, which you can see above, but that poster has been rejected by the MPAA.

The reason given is that showing a hooded figure in the poster depicts torture, something unacceptable in the print advertising for a movie, since children might be exposed to it. So, to recap, according to the MPAA:

The Hills Have Eyes 2 Poster

SAW 4 Poster
Don’t see nothing wrong here.

Hostel 2 Poster
Appropriate for all ages.

Taxi to the Dark Side Poster
Oh my God, hide the children.

I could go on. The truth is that the image used in the poster is not especially gruesome or horrific. In fact, it’s quite low key considering the subject matter, and the MPAA approves several posters with much stronger images every year. The thing that makes this particular poster shocking is not the image itself, but the facts behind it. And that seems to be what the MPAA is objecting to, for whatever reason: references to the U.S. torture scandal.

The MPAA claims that it has objected to the use of the hood in previous posters, even in posters for horror movies, so it’s only being consistent. But that is a transparent dodge. The only reason that the hood is as strongly associated with torture in the first place is the recent torture scandal. Once again, by opposing the depiction of the hood in these films the MPAA is not really going against any depiction of torture, but specifically opposing depictions that are connected to the torture scandal.

Adding to the controversy is the fact that the image in the poster was made from an news photo showing an actual prisoner and an U.S. soldier. But that seems neither here nor there. Obviously that are many non staged photographs that would be objectionable if put in a poster. I just don’t see any good reason why this one would be so.

The MPAA had already rejected the poster for The Road to Guantanamo last year, for similar reasons. But the image in that poster was much more disturbing by itself. Which is not to say it should have been rejected, but the rejection of the poster for Taxi to the Dark Side looks a lot more ridiculous and unexplainable.

But perhaps I’m missing something. Feel free, as always, to disagree with me in comments.

My Name is Bruce Posters

My Name is Bruce Poster 1

Bruce Campbell directs a film starring Bruce Campbell as Bruce Campbell. And fanboys all over the world rejoice.

I love these posters. They have just the right kind of gory and endlessly self-referential humor I hope to see in the film itself. Now, they obviously aren’t meant to appeal to a broad audience. If you aren’t already part of the Bruce Campbell cult you’ll probably won’t get what the film is about. Maybe the you will be mildly puzzled by them and will going online to do some research. And after a little while you will probably figure out this isn’t a movie for you.

And that is just the thing, I don’t think they ever expected this movie to have much appeal beyond the core Bruce loving audience. And I think the posters will work perfectly with that audience.

(Via Movie Marketing Madness)

My Name is Bruce Poster 2

Meet the Spartans Poster

Meet the Spartans Poster

I’m a little confused, perhaps you people can help me out here. Wasn’t this movie called Epic Movie? Didn’t it get released last year? Didn’t it suck, hard? Have we learned nothing from that?

Even moving beyond the similarities with Epic Movie and the obvious excess of building a movie around a spoof of a film that is not even one year old, isn’t the image shockingly unfunny? You’d think they would manage to get a least a couple of laughs with all those references, but the jokes are so utterly bad. Is calling the pit in 300 where the guy falls “Pit of Death” really the best they could do? Oh how I miss the original Airplane.

All that said, I think this is a great poster. It tells you exactly what the movie is and exactly why you shouldn’t see it. And right there, it saved you from wasting a solid two hours. What more can you ask for?

(Via IMPAwards)

First Speed Racer Poster

Speed racer Poster

First things first: this teaser poster for Speed Racer is apparently lenticular (isn’t that a fun word?) in it’s non electronic incarnation, which means that it’s one of those posters that changes as you move around it. So, it’s impossible to get an accurate idea of the poster’s full effect from this online image. And I haven’t seen the actual poster, so I can only offer a partial commentary.

Looking at this image fills me with nostalgic feelings. The helmet. The car. The logo. They just smell of childhood to me. The funny thing is, I never liked Speed racer that much. No, not even as a kid. I thought the idea was cool, but the actual episodes were sort of boring. And still, I really want to see the film. I wonder if people who grew up with Speed like me will have the same feeling.

But more interestingly, I wonder how people who don’t know Speed racer well will feel about the film. Will they dig the idea? Will they be convinced by the visuals? The very distinctive look we saw in the trailer is not in full effect in this poster, but it’s still a very colorful image. And I imagine that the lenticular effect will add to that, giving the whole image even more of a bubble gum feel.

I guess the idea here is to wow the kids with all the bright colors and with the idea of cool races and to draw the adults using nostalgia and maybe with the prospect of a unique experience. It’s working with me so far, but let’s face it, I’m easy.

(Via Slashfilm)