Diary of the Dead Poster

Diary of the Dead Poster

Diary of the Dead is the newest zombie film from the genre’s master George Romero. One big difference between this film and Romero’s previous efforts is the use of handheld cameras operated by the character’s to tell the story, a style similar to the one used in Blair Witch and, more recently, in Cloverfield. The poster clearly incorporates that by showing a small camera still filming even tough it’s owner is gone.

Is that, the handheld camera in the image, enough for people to understand the style that the film uses? Probably not. I understand that the camera is a reference to that only because I already knew what the film was like. If I didn’t know anything about the movie the partially shattered and abandoned camera would probably look like just another sign of the apocalyptic chaos presented in the whole image.

I’m not sure how far they should have gone to get the movie’s style across in the poster tough. This is one thing that is specifically hard to convey with a still image, and I think the current approach is a decent compromise. People who are already “in the known” get the reference and are reminded of what the movie is like. Everyone else get that this is an apocalyptic zombie movie with some modern elements.

That said, the poster’s execution in general is very meh. The sense of ongoing chaos and doom is obvious, but the image lacks any strong and memorable elements. With the exception of the camera it’s a very generic looking zombie laden landscape. And the choice of colors is rather dull. In the end, there is not enough in the poster that could make this film stand out from every other zombie movie out there, nothing that makes it look truly special or unique.

It’s just one of those things. Not a bad poster, but a very forgettable one.

(Via IMPAwards)

3 thoughts on “Diary of the Dead Poster”

  1. I’ll repeat a comment here that I left on Chris T’s Movie Marketing Madness site about this poster, because I’m desperate to hear an answer and he apparently doesn’t have one – that and the fact that I’m criminally lazy.

    This is going to sound nit-picky and overly literal, but the very conceit of this movie is one of literal video interpretation of these events. With that in mind, consider this question:

    Why aren’t the zombies seen in the viewfinder – in REC mode – not physically in front of the camera?

  2. Well, I didn’t want to spoil it for the people who haven’t seen the movie yet, but if you insist on asking…

    Diary of the Dead introduces a new king of foe in the form of a Zombie/Ghost hybrid. These Ghombies can’t be seen by the naked eye, but cameras and other high tech equipment are able to reveal them. This leads to several tense moments in the film as the person holding the camera has to warn his/her mates about the incoming danger. “There is one coming at you from the right! No, the other right! Actually, just sit down, we have enough time for a snack before he gets to you.”

    Now you know.

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