Step Brothers Poster

Step Brothers Poster

This poster for Step Brothers follows the same type of simple and minimalistic design we have seen in several recent comedies, especially in the ones somehow associated with Judd Apatow. Just show the main characters, don’t add a bunch of extra elements. They may sport a a funny expression, but it should still feel like a normal expression, and not like they are trying to make a funny face. Use amusing but not over the top clothes. Use a simple and not too attention grabbing background. Too sum up, go for subtle instead of obvious.

This is the approach that was used in the posters for The 40 Year Old Virgin, Knocked Up and Superbad, for example. It worked well in those, and I think it works very well here too. Will Ferrell has the perfect face and expression for this type of image. John C. Reilly doesn’t do as well, he seems to be trying to hard. But it still mostly works. The two definitely have chemistry together, which is apparent even in a still image like these. And the matching clothes are just the right kind of dorky.

I think it’s funny to compare this poster with the poster for Mike Myers’ Love Guru, which is also a character close up, but which goes for a much more obvious kind of humor.

Love Guru Poster

This poster just feels a little outdated to me, like something that was funny years ago but that we have overgrown. Then again I didn’t really like Austin Powers back in the day, and those movies were huge. This plays too many of the same sensibilities, so perhaps the Power’s audience will eat it up and make the film a big success. We’ll see.

(Via Cinematical and IMPAwards)

79 Years of Best Picture Winners in Posters

This weekend the winners of the 80th Academy Awards will be announced. Which gives me a nice excuse to post a compilation of the posters for all of the best picture winners so far.

1927-1928 – Wings
Wings Poster

1928-1929 – The Broadway Melody
The Broadway Melody Poster

1929-1930 All Quiet on the Western Front
All Quiet on the Western Front Poster

1930-1931 Cimarron
Cimarron Poster

1931-1932 Grand Hotel
Grand Hotel Poster

1932-1933 Cavalcade

Cavalcade Poster

1934 – It Happened One Night

It Happened One Night Poster

Click in the link below to see the rest of the posters.
Continue reading 79 Years of Best Picture Winners in Posters

Final Meet The Browns Poster

Meet The Browns Final Poster
(click for a large version)

And here is the final poster for Tyler Perry’s Meet the Browns, which ditches the general design of the two previous teaser posters and goes for a more ‘everything but the kitchen sink’ approach.

As some of you probably remember all too well I really liked the first Meet the Browns teaser and deeply disliked the second. This final poster strikes me as much better than the second simply because it has a more attractive design and doesn’t rely on very lame humor. But it has nowhere near the elegant simplicity that made the first one so endearing. Its design is, in fact, very cluttered.

By I have to admit that it does have some strengths. Main among them is that this poster gets across the idea of meeting a big, strong, loving family very clearly, something that the other posters either failed or didn’t even try to do. It also makes the presence of a love story evident and gives eye candy in the form of Angela Bassett and Rick Fox.

It is not the kind of poster one might want to hang in a a wall, but because it has all those elements it just might work well with the intended audience. One sees the poster and gets a good feeling for all the elements that will be present, and they all look very familiar and comforting.

Still, I dislike the approach of selling a film by showing a laundry list of appealing things. It’s generally much better to choose one thing, or at least a theme, and try to sell that very well. It also tends to lead to better designs.

The People Vs. George Lucas Poster

The People Vs. George Lucas Poster

I’m not sure whether The People Vs. George Lucas, a documentary which will supposedly allow Star War fans to speak their minds, will be a good film. It might be an interesting look at the relationship of the fans with Lucas and with the world he helped to create. It might be a boring whine fest. Or it might be something in between. But I do know that they already have a great (very) early teaser poster.

Now, it’s true that if your topic happens to be Star Wars there is an abundance of strong iconic images to choose from, which makes the job of creating an interesting poster easier. But I think we still should still give them props for using the assets they had well.

And what I like about the poster is that it doesn’t just create some random memorable and funny image that has something to do with Star Wars. It creates a memorable and funny image that has something to do with Star Wars AND that complements well the title and sets the courtroom theme more thoroughly. This makes the movie seem exciting, reminding us of the trials we are used to see on TV (real trials are a lot less exciting, of course) but the image also sends signals that there well be a healthy dose of sense of humor involved in the whole thing.

As a matter of fact I think the poster is so successful in making the film seem exciting that I might be more interested in it if I had just seen the poster without knowing anything else about the movie.


For those interested, the official site is here, and they have guidelines for making and submitting your own interviews talking about Star Wars and Lucas.

(Via JoBlo)

Priceless Poster

Priceless Poster
(click for a larger version)

And here is a new poster for the French comedy Priceless, which is, according to the official synopsys, “a fresh re-imagining of the cinema classic, BREAKFAST AT TIFFANY’S.”

I find the idea of “re-imagining” Breakfast at Tiffanny’s highly iffy. Not that another great movie can’t be made from that premise, but just the fact that they are hitting the connection so hard on the selling of the film gives me a bad vibe. How close will this re-imagining be to the original? We certainly don’t need a remake of BT.

And this poster does nothing to assuage me. Compare it, if you will, to the poster for the original.

Breakfast at Tiffany’s Poster

The main intent of the new poster is obviously to set up Audrey Tautou as the second coming of Audrey Hepburn. But Tautou, as much as I love her, is not Hepburn. And this is not a good photo for this film. Tautou looks too demure, too shy. She lacks the confident charm that exudes from Hepburn in the poster for the original. Well, that exudes from the drawing of her, but you get my point.

Tautou looks very different in the original French poster.

Hors de Prix Poster

In here she looks more confident, more in control of the situation. And has a slightly mischievous look in her eyes that is quite interesting.

The French poster also shows us the relationship at the center of the film, which the U.S. poster doesn’t do at all.

And the arms bringing assorted jewelry? They make the concept of her being around rich men quite clear, but it does so in a very inelegant away. This furthers positions the film as lacking the charm and class of the original.

And all of that doesn’t even enter into the poster’s other major problem: It’s rather ugly.

I don’t like this one at all.