Compare and Contrast: Get Smart Posters

Get Smart PosterStFinal Get Smart Poster

(click on the images to enlarge)

My major problem with the first poster for Get Smart was that it covered the movie’s greatest asset: Steve Carrell’s face. Apparently someone in the marketing team thought “Oh Shit, We Can’t do That!” So in the final poster they decided to cover Anne Hathaway’s face instead.

Oh come on.

Look people, you don’t have to cover up anybody’s face. Carrell is funny and Hathaway is beautiful, so show both faces!

If this was done in the service of a great joke I could understand. But this? Oh, the tie is in front of her face, so funny. LOL.

I sure hope the film is more amusing than this.

(Via Rotten Tomatoes)

Standard Operating Procedure Posters

Standard Operating Procedure Poster

And here are two posters for the new movie from legendary documentarian Errol Morris, which deals with the Abu Ghraib incidents.

I really like the first poster, which creates a memorable and easily understandable image. Simple but powerful. We don’t actually need to see the photos to be reminded of them. And in fact just hinting at them using the camera is probably more effective and ominous than just showing the actual pictures, and it helps to make the film seem like it is more than just about the photos, but also about what surrounds them.

Which is perhaps why I like the second poster a lot less. It’s a more obvious way to present the movie. These are not the most shocking images we saw, but they more directly remind us of those photos that most of us are well aware of. But because of that I think it doesn’t really make the movie seem interesting. By relaying on the power of the photos the poster fails to make the case for the movie being more than a rehash of stuff we already know. Is there going to be some new insight in this are is it just going to be a cheap exploitation of the incident? And the tagline fails to assuage any of those fears.

I guess one out of two isn’t bad. And this is a tough subject to tackle, especially in a poster.

(Thanks to Kurt from Row Three for passing those along.)

Standard Operating Procedure Poster

Mamma Mia! Posters: Domestic x German

Mamma Mia! Poster (German)Mamma Mia! Poster (small)
(click for larger versions)

The German poster for Mamma Mia! ups the testosterone level by about a thousand percent. Not only do we get to see the three possible fathers of the character played by Amanda Seyfried, we also get random young groovy dude (Dominic Cooper, I think).

And yes, in this one we get to see Meryl Streep in her full overalls glory. And that is… something. Still not sure if it’s something good or not yet.

The first domestic poster was very focused on the mother/daughter thing and gave little space to the rest of the story. It was very sweet but also very narrow and it seemed mostly concerned with making this attractive to women.

The German poster tries to have a much broader appeal by letting the larger story in and by showcasing all the talented actors involved in the film. It also has a more humorous feel to it. And that is all good, by I find myself missing the simplicity and clear focus of the earlier poster. This one tries to pack a little too much in and we end up with an image that is not confusing, but also is not very harmonious.

It’s not awful either, but I think it loses some of the effectiveness of the original, which wasn’t that great to begin with. And it does seem a lot less confident on the ability of the source material, the musical itself and ABBA, to make the movie an easy sell.

(Via IMPAwards)

War, Inc. Poster

War Inc. Poster

– Oh, look! A cool new poster for War, Inc.
– Nice looking poster. What is the movie about?
– Hmm, I think it’s about war.
– Could you be a little more specific?
– Sure. Let me see here. I think it’s about the intersection of money with war. You know, about how greed can fuel war and stuff like that.
– Oh. So it’s a documentary?
– I don’t think so, look at all the actors that are involved.
– But maybe they all do narration or give interviews?
– No, look at this quote that’s in the poster: “One of those rare satires with the danger left in.” It must be some kind of political satire.
– Yeah, that makes more sense. But wait a minute. Look at the tagline: “An incendiary political cartoon”. So it’s an animated political satire?
– I don’t think that is what they mean by cartoon. Again, look at all the actors.
– Voice over? I know! This must be some sort animation/satire/documentary hybrid.
– That’s not very likely.
– Yeah. But it’s sort of a confusing poster. It’s a drama/satire of some sort, but I don’t know anything about the story, just about the themes, and those seem like they belong in something more educational, like a documentary or a book.
– You also know that it stars John Cusack.
– I guess there is that.
– And it is sort of an intriguing poster.
– Yeah, but not in a very good way.

(Via Cinematical)

Korean Speed Racer Character Posters

Speed Racer Taejo Poster

It has become something of a common practice to fill blockbuster movies with foreign stars in bit roles in order to make selling these movies in international markets easier. I guess it’s the inevitable effect of the rising importance of the foreign box office.

These Korean posters are a good example of how that strategy works. They are very similar to the posters from last week, but feature Asian stars Rain and Hiroyuki Sanada. We are not likely to see an occidental version of these new posters because neither of the actors is well known around here, and the actual characters are too minor to warrant that kind of treatment. And even if we do get an English version it will not be a core part of the marketing in the way that the previous posters will.

But in Korea these names mean something (I think, certainly Rain). And, beyond being happy that local stars are included in the movie, the audience there will probably also be pleased to see that the studio has taken the time to cater to them specifically.

Actually seeing the film might be a disappointment if the roles for these actors are really small. But I guess that is not considered much of a problem.

(Via IMPAwards and MaxMovie)

Speed Racer Mr. Musha Poster

The Weekly Round-Up: Chapter 27, Meet Dave, The Babysitters, Gunnin’ for that #1 Spot, Passchendaele and Flashbacks of a Fool

Nothing better to start the week than a palate cleansing poster round-up.

Chapter 27

Chapter 27 Poster

I know what I’m supposed to think when I see this poster. I’m supposed to think about Mark Chapman. About the creepy expression in his eyes. And about the terrible crime he is about to commit. But instead all I’m thinking is “Wow, Jared Leto is fat!”

The problem for me is that he simply doesn’t disappear into the role enough. I still see Jared clearly in the picture. And ultimately that just distracts me from anything of substance related to the movie. It’s quite possible that I wouldn’t have the same problem with the actual performance, since the movement, sound and time will give Leto a better chance of making me believe him as Chapman. But in here? I just can’t get over it.

The Babysitters

The Babysitters Poster

Sex sells, but in these Internet days it tends to be cheap. They are going to have to come up with more than titillation to convince people to pay to see this.

Gunnin’ for that #1 Spot

Gunnin’ for that #1 Spot Poster

A hard to miss and strong image that gets across clearly the general idea of what the movie is about. I like it. The title leaves me a little cold tough.

Passchendaele

Passchendaele Poster

A beautiful and ominous image. But perhaps a little to reminiscent of the famous image used in the promotion of Band of Brothers?

Flashbacks of a Fool

Flashbacks of a Fool Poster

Hmm, a reflection used to show the character’s younger self. Where have I seen that before?

Meet Dave

Meet Dave Poster

Before this poster I was only kind of aware that Eddie Murphy had another movie coming out soon. Now, thanks to this poster and to the Eddie Murphy in Edie Murphy concept I’m not only aware of the film and it’s name, I’m also mildly interested in perhaps reading a few reviews in order to find out if this is worth seeing if it ever stumble across it on the TV. Success!

Honestly, the concept sound unpromising. But we’ll see.

(Via IMPAwards, IONCINEMA, Empire and Oscilloscope)

The Weekly Round-Up: Chapter 27, Meet Dave, The Babysitters, Gunnin' for that #1 Spot, Passchendaele and Flashbacks of a Fool

Nothing better to start the week than a palate cleansing poster round-up.

Chapter 27

Chapter 27 Poster

I know what I’m supposed to think when I see this poster. I’m supposed to think about Mark Chapman. About the creepy expression in his eyes. And about the terrible crime he is about to commit. But instead all I’m thinking is “Wow, Jared Leto is fat!”

The problem for me is that he simply doesn’t disappear into the role enough. I still see Jared clearly in the picture. And ultimately that just distracts me from anything of substance related to the movie. It’s quite possible that I wouldn’t have the same problem with the actual performance, since the movement, sound and time will give Leto a better chance of making me believe him as Chapman. But in here? I just can’t get over it.

The Babysitters

The Babysitters Poster

Sex sells, but in these Internet days it tends to be cheap. They are going to have to come up with more than titillation to convince people to pay to see this.

Gunnin’ for that #1 Spot

Gunnin’ for that #1 Spot Poster

A hard to miss and strong image that gets across clearly the general idea of what the movie is about. I like it. The title leaves me a little cold tough.

Passchendaele

Passchendaele Poster

A beautiful and ominous image. But perhaps a little to reminiscent of the famous image used in the promotion of Band of Brothers?

Flashbacks of a Fool

Flashbacks of a Fool Poster

Hmm, a reflection used to show the character’s younger self. Where have I seen that before?

Meet Dave

Meet Dave Poster

Before this poster I was only kind of aware that Eddie Murphy had another movie coming out soon. Now, thanks to this poster and to the Eddie Murphy in Edie Murphy concept I’m not only aware of the film and it’s name, I’m also mildly interested in perhaps reading a few reviews in order to find out if this is worth seeing if it ever stumble across it on the TV. Success!

Honestly, the concept sound unpromising. But we’ll see.

(Via IMPAwards, IONCINEMA, Empire and Oscilloscope)