Pathology Poster

Pathology Poster

It’s got a cool blue tinge, so it must be a poster for a creepy horror movie.

Honestly, the most interesting thing about this poster is the “From the Creators of CRANK” bit (they wrote the movie, by the way). Now, I didn’t actually like CRANK all that much, but it had enough bright moments to leave a mark in my brain. So finding out that those people are involved with this makes me consider the possibility that Pathology could be more entertaining than the typical horror/thriller.

The second most interesting thing is the way the title, credits and tagline are all slanted, in order to make it seem like they were written on the walls. I’m actually a little surprised at how much this little details makes the poster more attention grabbing and adds a certain excitement to the poster. It would be even better if those were attached to an image that also conveyed some excitement and movement by itself.

But outside of that? A hospital setting. Ok. A bunch of surgical tools. Again, ok, but kind of reminiscent of the last SAW movie. And Milo Ventimiglia looking tired, or something. So, what is this film about again? Why is it scary? Why should I be interested in seeing it? Was there no other more powerful image that could have been taken from the movie?

It’s ultimately just a very dull image that says very little.

(Via Slashfilm)

Final Forbidden Kingdom Poster

Forbidden Kingdom Poster

Ok, so when the first teaser for Forbidden Kingdom came out I was a little upset because it didn’t explore what is probably the main attraction of the movie: the meeting of Jackie Chan and Jet Li. Then came the character posters, which I liked a lot more, but since they were character posters the big meeting was also not an element.

So now comes this poster, and finally we have the two together. And it’s… meh.

Yeah, it’s very shiny. I like the cloudy background and the two look good doing their fight stuff. But honestly, I was expecting something more. I wanted fireworks. I wanted something that looked historic. I wanted the world to shake with the explosion of awesome caused by these two monsters occupying the same poster.

Instead we get this, a poster in which Jet Li and Jackie Chan are each doing their own things and don’t even seem aware that the other guy is also there. Underwhelming. Jet Li meeting Jason Statham was more earth shaking.

And the way they are positioned in the poster is a bit weird since it leaves the lower-right corner kind of empty. Makes the poster feel unbalanced. But that is a minor problem with the design.

Add this poster to the trailer and I’m starting to lose whatever hopes I had that this movie would be any good.

(Via IMPAwards)

The Life Before Her Eyes Poster

The Life Before Her Eyes Poster

A while back there was another “The Life Before Her Eyes” poster, about which I made a post. Subsequently I (and pretty much every other site) was asked to take the poster down, which I did. And now it’s mostly gone from the Internet, although you can still find it in a few places.

Anyways, I say that just because I want to repeat something I wrote back then but that I think is still true now. The movie has a hard to distill premise. Here is how the publicity materials explain it:

Based on the best-selling novel by Laura Kasischke, Life Before Her Eyes is a dramatic thriller about Diana (Oscar-nominee Uma Thurman), a suburban wife and mother who begins to question her seemingly perfect life–and perhaps her sanity–on the 15th anniversary of a tragic high school shooting that took the life of her best friend. In flashbacks, Diana is a vibrant high schooler (played by Evan Rachel Wood of THIRTEEN and THE UPSIDE OF ANGER) who, with her shy best friend Maureen, plot typical teenage strategies–cutting class, fantasizing about boys–and vow to leave their sleepy suburb at the first opportunity. The older Diana, however, is haunted by the increasingly strained relationship she had with Maureen as day of the school shooting approached. These memories disrupt the idyllic life she’s now leading with her professor husband Paul and their young daughter Emma. As older Diana’s life begins to unravel and younger Diana gets closer and closer to the fatal day, a deeper mystery slowly unravels.

A lot of what is described as the movie’s plot has to do with internal turmoils experienced by the older Diana, something hard to portray visually.

The strategy they have taken to deal with this problem in the new poster is to focus squarely in the interplay between the younger and older version of the character. So we get Uma Thurman in some sort of body of water, her younger self, played by Evan Rachel Wood, appearing as her reflection. This shows that what happened back then is still with her, very close to the surface, even if it is not obvious that there is anything wrong by just superficially looking at her.

I think it’s an interesting concept that makes for an amusing image. Does it give us a good idea of what the movie is going to be like? Probably not, but it does make us focus in what is likely to be one of the most interesting aspects of the film. And it’s a better design than that of the previous, disappeared poster.

All that said, allow me to ask something. Why is it that Uma Thurman looks like she is represented by an illustration? The Evan Rachel Wood image looks like a photo. Was this dissonance intentional? Or did someone just go a little overboard with the airbrushing? Honestly, it’s quite noticeable, and if it was intentional I just can’t seem to guess what the idea behind it could have been. Perhaps that the current life is a cartoon and the the truth is beneath the surface? Possible, but seems like a huge stretch.

(Via ComingSoon, Thanks to Andrew for pointing it out to me)

Ice Age: Dawn of the Dinosaurs Poster

Ice Age: Dawn of the Dinosaurs Poster
(click for a large version)

Yes, it’s in Russian. But outside of that it’s exactly like the poster that is being displayed in ShoWest, so it will do for now.

Let’s start with the obvious. Dinosaurs? Didn’t the first film happen in an age when dinosaurs where already extinct? Is there some type of time traveling involved in this third outing? Or do they just find a bunch of dinosaurs frozen somewhere?

But whatever crazy explanation they come up with, the people at FOX/Blue Sky seem to have decided that Ice Age 3 will have Dinosaurs. And apparently they are planning to use them a lot in the selling of the film. Ice Age … with lasers dinosaurs!

The poster certainly seems to be following that strategy, and doing a good job of it. We have our beloved cast of characters from the previous films, but they are looking mighty afraid and are squashed against a corner because of the huge T-Rex head. It’s funny, it gets the point across and it looks great. A fine poster.

Now, the Ice Age series has had some seriously great posters, some of them quite a bit better than the films themselves, I would argue. This is not really at the top of the heap, but it does keep with the tradition of excellence.


P.S. I Love You Posters – Domestic Vs. French

P.S. I Love You PosterP.S. I Love You Poster (France)
(click for a larger version)

It’s not just the big blockbusters that get multiple posters. Here, for example, is the domestic poster and the one used in France for P.S. I Love You.

The domestic version (which was also used in several other countries, by the way) goes with a very sweet image of Butler and Swank together. That combined with the title makes for a poster so saccharine it might actually give you a cavity just from looking at it.

And yet, I sort of like it. It’s a very straight sell that sets up the film as being just through and through romance.

The French poster, on the other hand, goes with a much more bittersweet image. The sunset, Swank sitting alone in bench, the notes her dead husband left her flowing in the wind… there is a lot of sadness to be found in here. There are still some romantic elements in there, but this poster seems much more aware of the fact that the story involves the character of Butler dying in the beginning of the film. And it sets the film as a possibly heartbreaking experience.

Now, the French poster is much more appealing to me, but I also admire the complete lack of cynicism in the domestic version. In the end think they are both good posters that try to sell the movie in two very different fashions.

(Thanks to reader Casty The Clown for the French poster)

Forgetting Sarah Marshall Poster

Forgetting Sarah Marshall Poster

This Forgetting Sarah Marshall Poster devotes a fair amount of prime space to the task of saying that this comes from the same people that brought you Knocked Up and 40-Year-Old Virgin. And indeed this seems like the heir apparent to those films, not only because of the Apatow connection, but because this is another comedy starring a mostly unknown actor as a bit of a loser facing some problematic romantic situation.

Now, I think Forgetting may turn out to be really funny. And it does have a somewhat promising premise. But it’s just not as strong or as obviously funny as the premises of 40YOV or KU, and the poster suffers because of that. Steve Carell looking like he may actually be a 40-Year-Old Virgin? Hilarious and an immediate classic. The tagline “What if this guy got you pregnant?” coupled with Seth Rogen’s face? So, so funny. Jason Segel looking all sad and holding an actual broken heart? No such an obviously good time at the movies.

Now, let me say once again, this might turn out to be insanely funny. But it’s not obvious that this will be the case, and the poster, although it’s fine in many ways, doesn’t make a solid case that this will be in the same league as 40YOV and KU.

(Via JoBlo)