Over the last few years we had two films, Sin City and 300, sold largely on some stunning imagery which was deeply based on the works of Frank Miller. Both marketing efforts were a success (300 much more so, but still) so I think there was never any question that the posters for Spirit, directed by the man himself, would also showcase Miller’s recognizable style. But I did wonder how close they would be to what we had seen for Sin City and 300 and whether it would feel slightly tired after those films.
Well, if these posters are any indication the artwork will be much closer to Frank Miller’s work than we have seen before. It really does look a lot like a Miller illustration, perhaps it even is one. And because of that it does seem like there isn’t much of a chance of the campaign looking like anything that came before.
On the other hand, the images that these posters create are much more subdued then the images for Sin City or 300. Both because of what is being shown, mostly shadows with just a silhouette of The Spirit, and because it looks like an illustration (is an illustration? I can’t tell for sure). A big part of the wow factor in the Sin City and 300 posters was seeing those strong cartoonish images transformed into a live action shot. These posters don’t have that.
Now, I always enjoyed Miller’s work. And I like these posters just fine the way they are. They set a dark mood and introduce the Spirit as a mysterious but intriguing figure. I even find the interaction between the three posters clever, even tough the last one mostly works fine on its own.
But I did expect to see some more striking imagery, something that could carry the film, from a marketing stand point, on it’s own by essentially saying “you have to see this.” The Spirit isn’t exactly a well known character nowadays, so I thought they would be using the visuals to make the movie relevant to today’s audiences. But apparently the sell will be much more character and mood heavy than I expected.
Which is great, if it works.
I’m very curious to see what the trailer for this will look like.