The Incredible Hulk Poster

The Incredible Hulk Poster

And just because I said nothing new was happening, IGN brings us a poster for The Hulk.

Over at Slashfilm Hunter Stephenson says that he likes the poster but thinks it is not good enough considering that this is the second go around for The Hulk. I think I’m less positive about the poster than he is, but the basic point strikes me as right.

Before Ang Lee’s film there was a lot of excitement about seeing The Hulk in the big screen. And even tough the infamous Super Bowl spot made a lot of people skittish, the movie still opened to a very healthy $62 million.

And then it dropped fast.

The excitement that was there the first time isn’t there anymore. Add to that the somewhat weird concept of a reboot so close to the last one, a summer that is filled with much more high profile pics and the lack of a big star (sorry Ed) and you have a marketing problem in your hands.

I like the concept of the poster. Bruce Banner, the man, with the Hulk and all the destruction that he causes looming behind him. It’s a nice way to remind us that the character is deeper and more interesting than simply a green thing that smashes. There really is a man in there. And although stunning FX is important, it’s still the characters that really turn a movie into a blockbuster. Yes, even a comic book movie.

The execution leaves a little to be desired. To be fair, a big part of the problem is that The Hulk still doesn’t look right, and that is not the fault of the people that worked on the poster. But there are other issues. For example, the difference in size between Norton and Hulk looks weird, and the city in the background looks fake.

But the bigger problem is that the poster lacks a wow element that can make people forget about the last Hulk and get excited about this new version of the character. In the trailer the main selling point seemed to be the battle against the Abomination. Perhaps they could try to work that in a poster, although, to be honest, it failed to impress me in the trailer.

*Update*

References, references.

In comments Jonas points out the similarity between this poster and a certain famous Spider-Man cover.

The Spider Movie Poster

The Spider Movie Poster (Big)

Not that many interesting new posters coming out these days, so let me take a moment to highlight a posters for smaller film that I have been meaning to talk about for a while.

Here is a pretty amusing poster for Rober Sigl’s The Spider, depicting that ages old Turkish problem, half human/half-spider monsters.

Now, I have no idea what The Spider is about exactly, not even if it’s a period piece. The style of the illustration suggests something a little antique. The content of the illustration mostly suggests weird. But there is no doubt that it’s different, utterly attention grabbing, memorable and intriguing.

Obviously this is not a poster that is going to appeal to everybody. Todd over at Twitch loved it. Kurt from Row Three, who told me about the poster in an e-mail, felt the same. I’m basically mesmerized by it. But outside of us, and people with tastes like us (a not so large group, I’m afraid) are there going to be a lot of people who will think “yeah, this seems like something I want to see”? Perhaps not. And like Todd says this isn’t exactly something you can just put anywhere due to it’s explicit nature.

But there is something to be said for making a big impression on a smaller number of people instead of trying to generate a moderate impression on everybody. Now the film has a core of supporters truly interested in it. And perhaps if it comes to the conclusion that this core isn’t enough it can come up of something with broader appeal later on.

American Rogue Poster

Rogue Poster (Big)

This American Rogue poster isn’t exactly subtle, is it? We have a big ass alligator, jaws wide open, trying to eat a bunch of ragged letters. Which is meant to convey that the movie will have a giant ass alligator which will try to eat a bunch of people. No actors in the poster because, honestly, who cares? They are just the food. It’s all about the beast.

This poster strikes me as being narrowly targeted at a core of horror lovers. The total focus on the monster and the amount of it that is shown doesn’t seem compatible with trying to go for a broad sell. Compare that with the previous Rogue poster, which took it’s inspiration from Jaws and made the movie look a lot more like the kind of suspenseful horror that can bring in nice crowds.

I guess they just didn’t think Rogue would be able to get big numbers in America, and decided to focus just on the real horror fans. It’s also possible that this is not the main poster they will be using and that it was created just to get the horror fans excited. But my money is on the first option.

(From ShockTillYouDrop, Via MovieMarketingMadness)

You Don’t Mess With The Zohan Poster

You Don’t Mess With the Zohan Poster 2

This poster is obviously designed to show us just how much of a bad ass The Zohan really is. Sure, he is a hairdresser now, he is also wearing shorts and holding a couple of hair blowers. But is he on the ground starring up at some dude’s crotch? No, he is not. YOU are on the ground starring up at some dude’s crotch. The Zohan was Mossad yo, don’t mess with him.

Or maybe we are just supposed to think “Hey, it’s Adam Sandler in a weird outfit and I’m looking at his junk. Funny.” I’m sure it’s one of the two.

Either way, I’ve outlined my basic misgivings about Zohan’s marketability back when the first poster came out, and I don’t think the second addresses them. Sandler is generally not a big box office drawn when playing a quirky character. Pretty much all his sucess comes from playing the same everyday guy dealing with amazing circumstances. And the humor I have seen so far is pretty sophomoric. Perhaps enough for a small hit, but doesn’t seem to have a broad enough appeal to bring the kind of numbers Sandler is used to.

Than again much of Sandler’s success has left me dumbfounded in the past. I like to think I learned and understand now, but perhaps I just don’t get it.

(Via WorstPreviews)

You Don't Mess With The Zohan Poster

You Don’t Mess With the Zohan Poster 2

This poster is obviously designed to show us just how much of a bad ass The Zohan really is. Sure, he is a hairdresser now, he is also wearing shorts and holding a couple of hair blowers. But is he on the ground starring up at some dude’s crotch? No, he is not. YOU are on the ground starring up at some dude’s crotch. The Zohan was Mossad yo, don’t mess with him.

Or maybe we are just supposed to think “Hey, it’s Adam Sandler in a weird outfit and I’m looking at his junk. Funny.” I’m sure it’s one of the two.

Either way, I’ve outlined my basic misgivings about Zohan’s marketability back when the first poster came out, and I don’t think the second addresses them. Sandler is generally not a big box office drawn when playing a quirky character. Pretty much all his sucess comes from playing the same everyday guy dealing with amazing circumstances. And the humor I have seen so far is pretty sophomoric. Perhaps enough for a small hit, but doesn’t seem to have a broad enough appeal to bring the kind of numbers Sandler is used to.

Than again much of Sandler’s success has left me dumbfounded in the past. I like to think I learned and understand now, but perhaps I just don’t get it.

(Via WorstPreviews)

Pineapple Express Poster

Pineapple Express Poster

So, I thought that the poster for stoner comedy Bad Batch was really funny. However, this poster for Pineapple Express, which also has quite a few stoned references and jokes, leaves me cold. But does that mean anything? Not much probably. I’m sure a lot of other people will have the opposite reaction. I myself don’t even think Bad Batch will be a better film than Pineapple, based on the the people involved in each. But it is a data point.

I do agree with Chris that this poster is trying to sell the film as pot and guns, and is doing that very clearly. It’s easy to look at the poster, at their formation, their expression, the guns and the smoke and think “action film, but the heroes are high.” So good job on that aspect.

But although I can imagine a film like that being lots of fun, Pineapple is just not getting to me. Perhaps it’s just the wrong kind of humor. Perhaps it’s because the characters look annoying as hell in the poster, especially James Franco (contrast that with Superbad and Knocked Up, where the characters looked funny and relatable). Perhaps I just have a prejudice against pot smokers that I didn’t know before, and that for some reason didn’t stop me from enjoying Knocked Up. I don’t know what it is exactly, but it’s just not making me smile.

(Via JoBlo)

Kim Ki-duk’s Dream Poster

Kim Ki-duk’s Dream Poster (Big)

I’m highlighting this poster for two reasons. First, I have really liked director Kim Ki-duk’s films in the past and everything about his new movie seems to get me excited. Second, I really like the simple, clean and yet evocative design.

Dream is one of those films with an weird but appealing premise that is hard to distill not so much because it’s complicated but simply because it’s different enough to cause confusion. The summary:

Jin wakes up from a nightmare of a traffic accident on the way to his ex-girlfriend’s home. The dream drives him to the very spot and stumbles upon an aftermath of an accident which unfolded in the same way as his dream. The police track down the assailant and and Jin follows them to the suspect’s home and meets a woman named Ran. She denies the hit and run accusation since she was asleep the entire night. Jin explains his dream to the police and asks to be charged instead. The police dismiss him as a nut and arrest Ran. Jin is wholly convinced that there’s an unexplainable connection between him and Ran. He soon discovers that when he dreams, Ran unconsciously acts out his dream while sleepwalking … Essentially, the two become one.

The poster above doesn’t really pay much attention to the intricacies of the storyline, focusing instead on the fact that it involves dreams and in the general surrealism of the premise. In that way it doesn’t really try to convey a plot or an idea as much as it tries to convey a mood and a state of mind. And it does that with a minimalistic design that is mostly just a sea of peaceful white with a few dream like illustrations and blots done mostly in black.

Reactions will vary, but for me just seeing this poster immediately gets me ready (and willing) to experience an ethereal, not necessarily entirely logical story that takes me to some unexpected places. The poster also seems to complement my general feelings towards Kim Ki-duk in that it reminds me of the aspects of his work that I have most liked.

The poster below, on the other hand, is basically an attempt to tell what the film is about, focusing on the relationship between the two main characters. I think it’s successful in what it sets to achieve, but it’s also kind of dull, not as evocative or beautiful as the poster above.

(Via Twitch)

Kim Ki-duk’s Dream Poster