International Posters for The Happening

The Happening Poster (Germany)

The marketing pitch for The Happenning has been pretty clear from the get go. Creepy horror movie in which everybody dies mysteriously, leaving only a few people to deal with the aftermath. It’s not an exactly an unique premise, but it is one that has given us some strong stories, and it’s good hook to sell a film with.

Today we have two posters for The Happening that reinforce that sell. The one above comes from Germany and it’s tightly connected to the imagery in the trailer. It’s also rather bloody, even tough no blood is actually shown. Instead of conveying the widespread plague by showing us empty streets it actually shows the bodies. That is a little unusual, and I think it makes for an upsetting image that manages to stand out.

I do think, however, that the tight focus of the image, covering just a small portion of a park, takes away from some of the epic scope we have seen in other materials. From what we can see this could have easily been a minor disaster and not a world annihilating cataclysm.

Then we have a polish poster that is at the same time more and less usual.

The Happening Poster (Poland)

The usual part is, of course, showing the barren streets of a big city, with just our heroes in the middle of it. Not that different from what we have seen in the marketing for I Am legend, although Smith was considerably more at ease in the posters for that film.

The unusual part is the distortion of the image and all the paper flying around. So unusual that I’m wondering if it has some hidden meaning that is related to the story.

The unusual side of this poster makes it stand out, but not in a good way. Catching people’s attention by being weird is not conductive to convincing them to see your movie.

One interesting aspect of the poster is that it is the first one to focus clearly on there being a family at the center of the nightmare. It’s also the first to show Wahlberg. I have to say that the absence of these two aspects so far has been surprising, but not particularly bothersome.

(Thanks to Casty the Clown for these)

If at First You Don’t Succeed…

Get Smart Poster (Brazil)

At first there was a poster in which hair covered a face. The marketing gods thought that was good, but they wanted more. So we got a poster where a tie covered a face. And the marketing gods felt that too was good, and yet they yearned for more.

So someone thought “Hey, what if we could have them both together? And what if we also put a gun covering somebody’s face in there?!” And so we got a poster with four people and three covered face. And the marketing gods said: “Ok, now you’re just being insane. I mean, even we have our limits. But feel free to use it in Brazil.”

And so it was done.

(Thanks, once again, to the always alert Casty the Clown)

If at First You Don't Succeed…

Get Smart Poster (Brazil)

At first there was a poster in which hair covered a face. The marketing gods thought that was good, but they wanted more. So we got a poster where a tie covered a face. And the marketing gods felt that too was good, and yet they yearned for more.

So someone thought “Hey, what if we could have them both together? And what if we also put a gun covering somebody’s face in there?!” And so we got a poster with four people and three covered face. And the marketing gods said: “Ok, now you’re just being insane. I mean, even we have our limits. But feel free to use it in Brazil.”

And so it was done.

(Thanks, once again, to the always alert Casty the Clown)

The Semi-Weekly Round-Up: Way Too Many Posters Get Released on Fridays Edition

The Rocker

The Rocker Poster

I think I can outsource my thought on this one. Peter notices the resemblance between this and the posters for 40-Year-Old Virgin and Knocked Up. Meanwhile, Eric asks the question that is on my mind.


The Dark Knight

The Dark Knight Poster

Yes, it’s yet another poster for The Dark Knight. I have to admit, even I can’t muster much enthusiasm anymore.

I would like to notice though that this is another poster depicting a chaotic and violent situation, which stands in stark contrast with the earlier, more serene posters.

Final Hellboy II Poster

Hellboy II Poster

Good tagline, fun character in a cool position, an interesting choice of background, appealing color scheme. It’s all very nice, but it comes very far from blowing me away. The NYCC one was much better.

The Punisher: War Zone

The Punisher: War Zone Poster

I’m almost sure this poster is better than the movie. That is not saying all that much however.

(Posters via IMPAwards, Slashfilm, Batman on Film and Ugo)

Look, Pandas!

Kung Fu Panda Poster

This poster isn’t very different from the very first teaser for Kung Fu Panda. It just adds the character of the master and places a mean looking tiger in the background.

And that is actually quite fine. I think they hit pretty much all the points they needed to hit with the first poster, so why try to come with something really different? The addition of other characters makes the poster seem more like a final poster, which is a very slight improvement, but the general visual brand remains intact, as it should.

Yeasterday IESB had three other posters which showcase more characters. I don’t think they are quite as good, but they do keep many of the same aspects seen in the poster above. Cute animals fighting Kung Fu. A vaguely Asian setting. And the Panda front and center. Perhaps not consistent with the visuals, but quite consistent in the approach.

(Thanks to Casty the Clown for the Korean Version)

Kung Fu Panda PosterKung Fu Panda PosterKung Fu Panda Poster