Because Second Guessing is Fun: The Key Art Awards

So, the Key Art Awards winners were announced this weekend in such categories as best campaign, best action/adventure/horror trailer and a bunch of others that no one here cares about. Now, about the posters…

Action/Adventure/Horror Posters

Key Art Nominees Poster

Key Art Nominees Poster

Key Art Nominees Poster

Key Art Nominees Poster

Winner
Key Art Nominees Poster

I was initially a little bothered that my very favorite category, horror posters, had been put together with Action and Adventure this year. Then I noticed all the posters were Horror posters. The adventure and action poster selection must have been pretty bad, because this isn’t a particularly strong selection of horror posters.

Looking at my horrors of 2007 post I can’t say I see any domestic poster from 2007 that really belonged here instead of the nominees, so I’m not complaining about the choices. And Grindhouse also seems like the obvious winner, so no problem with that either.

Continue reading Because Second Guessing is Fun: The Key Art Awards

Well, I Covered The Others, So I pretty Much Have To Cover This One

Disaster Movie Poster

Disaster Movie is using the same type of poster campaign that Scary Movie 4 used. First a bunch of teaser posters, each mocking one particular movie/franchise. And later on we should get a final poster cramming a lot of parodies together.

Say what you want about the quality of each individual poster, this still seems much better than just having the final poster. The chances of one of the teasers actually being funny and memorable is much bigger than the chances of the final being one of those things. And just the number of posters is enough to get some attention.

It’s actually surprising they haven’t used this particular approach with more of the somethingsomething movies.

The Spirit – Silken Floss

The Spirit - Silken Floss Poster

Well, as it turns out they are not saving the big character posters for The Spirit till a date closer to the release. We now have the lovely Miss Johansson, and I wouldn’t be surprised if we soon got Mr. Jackson. Seems unusually early for this many posters to be release, but I’m not complaining.

The new poster keeps the same style of the poster we got last week: a close up of the face, lots of shadows and some writing scribbled on the face. And much like that last poster it is great because it tries to tell us something about the character. The glasses, the expression and the tagline all add up to an provocative picture, with a certain kinky side to it.

Granted, it’s not a lot. But there is a limit to how much you can tell with just one poster. The important thing is that the design isn’t happy with just conveying that Scarlett Johansson is in the movie. It tries to do more. It tries to engage the viewer on a deeper level. And I think it succeeds to a great extent.

It’s still early in the year, but I think that the poster campaign for The Spirit is likely to be remembered as on of the best of 2008.

(From Yahoo! Movies, Via MyCityScreams)

Wall-E Does Funny

Wall-E Poster

Well, the Russians got a bunch of posters depicting Wall-E’s romantic side. Meanwhile we get another bunch of posters, this time showing Wall-E’s physical comedy chops. Is there anything the guy can’t do?

The comparison between the two sets of posters is enough to make the campaign look schizophrenic, but I can’t really complain because every individual poster is so good. These latest ones manage to be incredibly funny and at the same time very, very sweet. Wall-E is obviously a marvelous character and that comes through loud and clear.

Much as it happened with The Dark Knight I imagine I won’t be very excited to see any more posters for this movie, simply because there have been so many already. But these still got to me.

(Via Casty and Empire)

Wall-E PosterWall-E PosterWall-E Poster

The Waning Power of Robert DeNiro’s Mug

What Just Happened Poster

There was a point in time when seeing Robert DeNiro’s face on a poster meant something. The film might not be good but there would at least be some sparks. And the face itself would send thrills through your spine.

Looking at the above poster I’m mostly reminded of how long ago that was.

There have been so many posters, so many cheap exploitations of the classic roles, so much selling of the face to prop up crappy movies that by now seeing DeNiro in a poster probably means you don’t really want to see the movie. And that makes me sad.

But not quite depressed. No, there is still something there. It’s mostly hidden, but you can see it if you look closely. Some energy. Some intensity in the expression. And the hiding of the mouth helps to give the image, and the face, some power.

You want to know what is depressing? This is depressing:

Righteous Kill Poster

Remember when seeing these two together seemed like something amazing? Remember how the movie would unavoidably feel like something especial?

How far the mighty have fallen.

(Via Cinematical and JoBlo)

The Waning Power of Robert DeNiro's Mug

What Just Happened Poster

There was a point in time when seeing Robert DeNiro’s face on a poster meant something. The film might not be good but there would at least be some sparks. And the face itself would send thrills through your spine.

Looking at the above poster I’m mostly reminded of how long ago that was.

There have been so many posters, so many cheap exploitations of the classic roles, so much selling of the face to prop up crappy movies that by now seeing DeNiro in a poster probably means you don’t really want to see the movie. And that makes me sad.

But not quite depressed. No, there is still something there. It’s mostly hidden, but you can see it if you look closely. Some energy. Some intensity in the expression. And the hiding of the mouth helps to give the image, and the face, some power.

You want to know what is depressing? This is depressing:

Righteous Kill Poster

Remember when seeing these two together seemed like something amazing? Remember how the movie would unavoidably feel like something especial?

How far the mighty have fallen.

(Via Cinematical and JoBlo)

The 100 Best Posters Ever … According to Some Guy

Rosimary’s Baby Poster

Yes, I know these things are terribly subjective. And I’m sure you’ll find more than a couple of choices that will make your eyes roll, which will probably be completely different from the choices that made my eyes roll. But Glenn ( aka KamikazeKamel) has put a lot of thought and effort into his list [first post, the almost complete list, number 1] and I think that care makes it worth a look. And a read. And believe me, there is a lot to read.

And no, the above poster was not number 1. You’ll have to click over to find out who “won”.