The Friday the 13th series has a special place in my heart. The very first real horror movie I ever saw, back when I was a tender and innocent child, was a Friday. Not entirely sure which. I would afterwards be scared time and time again by the other installments of this great series.
As I’ve grown older I have tended to avoid seeing the films again because, as it turns out, they are mostly really bad. Something that my easily impressionable child self didn’t quite notice. But I still love the idea of the movies, and the mask still sends chills down my spine.
So, I was probably somewhat excited about this new poster, right? As it turns out, not really. Somethings work best as memories, and I apparently have no interest whatsoever in a re-imagining of Jason.
Which is not to say that there is a problem with the poster. This is a Comic Con poster and the film is still far from being released. So they are just trying to build a little bit of excitement, and the mask, which is THE symbol of the franchise, probably works as fine as anything.
I think Terminator lacks such a clear iconic image. The machine face we see in the teaser is probably as close to that as you are ever going to get, but those films were actually good, and had several memorable elements, instead of just one. Going forward that is probably going to help the campaign as they will have more to work with.
Of course, something they won’t have is Arnold, which is a bit of a problem since he is so closely associated with the series. And Salvation has much loftier goals, Box-office wise, than the Friday remake. Part of reaching those goals will have to be creating some iconography that is particular to the new movie and that shows what about it is new and exciting.
But there is plenty of time for that in the future. For now it’s more than fine to wallow in the past.