How To Turn a Good Poster Into a Totally Unremarkable One

First, take a not great but still visually interesting poster.

passchendaele poster

Then just apply two easy steps:

1. Make it brown.
2. Have the giant heads of two lovers floating over the whole thing

Tada! Your poster now looks just like thousands of others crowding the multiplex.

passchendaele poster

(Via IMPAwards)

11 thoughts on “How To Turn a Good Poster Into a Totally Unremarkable One”

  1. i have to disagree with you on this one. as much as i hate floating heads, at least these two are doing something. without them, it looks like a vague movie about soldiers. i don’t know if it’s the civil war or viet-nam. try getting my fiance into that movie. the two floating heads say “war movie/love story.”

    i give them a pass on this.

  2. Its not as visually interesting a poster.

    Is it a love story? The tag line from the first poster certainly doesn’t make it seem like a love story.

    This poor, inconsistent marketing.

  3. Ugh. Why do people have to ruin things? It’s like they had to spell it out for us: ‘IT’S NOT JUST ABOUT WAR, THERE’S A LOVE STORY INVOLVED.’

  4. This is killing me – there is a really well done poster for this flick, but for the life of me I cannot find it online.

    It’s a head-on shot of a soldier, head bowed, leaning forward on his bayonette. If you go to the PASSCHENDAELE movie website, there’s a tiny version of it in the lower right corner.

    I love that one most of all three – you should try to track it down.

  5. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

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