Observe and Then Observe Some More

Fact: Knocked Up’s main poster was a big close-up of Rogen’s head. That movie earned over $148 million dollars domestically.

Fact: Pineapple Express had a poster that was a big close-up of Rogen’s head, but also had several other equally important posters including many featuring James Franco. That movie earned over $87 million dollars domestically.

Fact: Observe and Report already has TWO posters with big close-ups of Rogen’s head. That movie will earn a gazillion dollars domestic.

It’s just science, you can’t argue with it.

(Via IMPAwards)

2 thoughts on “Observe and Then Observe Some More”

  1. Fact. The producers of this film don’t care about the poster art because they allowed this tired format to once again rear its ugly head (pun intended). Seriously, can’t these agencies try anything even remotely original anymore? This is almost as bad as I Love You Man which is an affront to good design. 40 Year Old Virgin worked. We should let the big head die with that.

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