Is it possible to get an acid trip just from looking at a poster?
It’s almost impossible to read anything on this poster, with the exception of the title. And even that is a little hard on the eyes. So you might not get the tagline “A Generation Began in His Backyard”. You might not notice that this is a movie directed by Ang Lee. And you almost certainly can’t tell who is in the cast.
On the other hand, you don’t need to read anything to understand the particular moment in history this film takes place on, or its general subject.
But I think the poster ends up being too psychedelic. I kind of love the general look, but this actually seems like a very accessible comedy with some “nostalgia” potential for those of us who spent our life hearing and reading about Woodstock. The poster, on the other hand, seems to telegraph something much more niche, geared towards the hardcore 60’s lovers.
The trailer is, helpfully, much more didactic.
Bonus: The Psychedelic Poster Art of Wes Wilson
But this play on the classic Bass poster for Anatomy of a Murder amused me, so maybe it will amuse you too.
Last week I, very lightly, mocked the repetition of some design decisions in the posters for the X-Men series. Well, Today France totally shut me up.
Different characters in every poster! Well, one or two different characters in every poster, but still…
I have to admit that, as far as selling the movie goes, this is probably a decent design. But the decision to use several small variations still amuses me.
A screaming woman. A very literal interpretation of the title. Fake looking flames.
Are they trying to piss me off?
The thing is, despite all that, this is actually pretty close to being an ok poster. But some execution details, like the flames, just keep it a little below that.
Anyway, Sam Raimi’s horror posters used to be much better.
(Via ShockTillYouDrop and IMPAwards)
It took me a good 30 seconds to actually realize that this was a picture of a moving (I imagine) enterprise. Before that I kept seeing a weird shower head.
I think the goal of the Star Trek marketing is to keep the core trekkie audience interested while also significantly broadening the series appeal. A big white mess seems unlikely to achieve either of these goals.
And even after you figure out what the image is, it’s still not very interesting. The enterprise going fast. A different depiction from those we have seen before, but one that doesn’t actually add much.
Maybe the idea is that by doing something that can’t be immediately understood they will get people’s attention, and that when these same people figure it out they will remember the Enterprise clearly. But this sort of strategy seems as likely to irritate people as it is to engage them.
The Finnish would like you to know it’s X-MEN Origins: Wolverine
At least this time they don’t seem to be walking.