Invictus Poster

Yes it is a tired design, one we have seen many times. But so are most poster designs this days. This has the merit of being a particularly good execution of a well known design. Harmonious, good balance of colors and the choice of the images that are used of the main characters strikes me as close to perfect. The result is a poster that exudes class and that is, despite the unoriginal design, nice to look at.

I would never call this a great poster. I need more creativity to call something great. In fact, I might need some more creativity to even unambiguously call it good. But it still a reminder that even if you are going for a safe, star centric poster there are many better options than the “classic” floating heads over the horizon look. And a little effort on the execution can make a big difference.

(Via IMPAwards)

No Kidding Sherlock

The Sherlock Holmes posters so far have been pretty consistent visually, always sporting some fog, and blue tinge (a little more pronounced here) and backgrounds that scream period. Not earth shattering stuff, but distinctive enough to to be remembered and essentially ok for a movie which will be sold as “Robert Downey Jr. IS Sherlock Holmes!” anyway. Just get Downey out there looking like Sherlock and make a poster that isn’t completely boring to look at.

The humor is throwing me off a little bit though, especially as portrayed by the tagline. “Holmes for the Holiday”. Are we supposed to consider this to be an example of the supreme wit that will be displayed by Sherlock in the movie? My guess is that the film will have the kind of combination of drama and sometimes caustic humor that we see in, to pick the most obvious example, House, but the tagline isn’t exactly giving me confidence that they got the humor part of the formula right. And to be quite honest, Jude Law’s expression isn’t quite encouraging either.

This are probably just quirks of the poster, not very representative of the actual movie. But it would be nice if they were gone

(Via IMPAwards)

Second Daybreakers Poster

This is not exactly the poster one would expect from a vampire movie. Especially not after the first, much more genre standard, poster. But it does make sense once you take into account that the film takes place in the near future and that an important plot point is that vampires are now harvesting humans in blood farms. Which I guess is what is being depicted in here.

Considering the glut of vampire themed movies, tv series and books I imagine this was an attempt to differentiate Daybreakers by focusing more on it’s sci-fi elements. Understandable, and the image itself is pretty great.

However, it is a little hard to tell what is happening here if you didn’t already know the movie’s story. And there is a danger that comes with leaving the whole vampire theme so in the background. Danger of seeming simply like a sci-fi movie, and not as a vampire movie with sci-fi elements.

And yes, this is perhaps a little too reminiscent of the Matrix movie and their human harvesting installations.

So, yeah, I’m not sure how successful the effort was. But I appreciate what they tried to do, and the human harvest is probably the most striking element of the movie’s concept, so I’m not sure they could have done much better.

The Title That Changed

In the transition from the UK to America The Boat that Rocked got a new title and a slightly different poster. I guess they thought the original just wasn’t zany and fun enough, so we get more people walking the plank (including a girl!), a second, more party-centric boat, and some stuff in the title. Oh yeah, and curiously enough a different angle of the main boat.

I like the cleaner UK poster better, from a purely aesthetic perspective, but I understand what they are trying to do with the American one. I’m not sure they haven’t gone too much into Animal House territory but I understand. And it must be said that new title fits the poster’s concept much better.

Capitalism: A Love Story Posters

Michael Moore last few movie’s have had some striking, funny and sometimes polemic posters. They always caught your attention and often presented a clever visual linked to the theme of the movie.

All of that only made me more disappointed at this latest one. It tries to be funny, but the joke is terminally lame. Moore doesn’t have his usual mischievous grin, instead having a very earnest serious expression, which isn’t nearly as effective. And the colors and drawings are just dull.

This second poster that surfaced last week has much more style and visual flair. So better in that aspect. But still, where is the fun? Still barely there.

Michael Moore has a brand. He makes a certain type of movie and people go to the cinema to watch that. These posters aren’t really doing a good job of selling that brand and that kind of movie.

(Via MoviePoster.Com and IMPAwards)