Category Archives: Action

Second Daybreakers Poster

This is not exactly the poster one would expect from a vampire movie. Especially not after the first, much more genre standard, poster. But it does make sense once you take into account that the film takes place in the near future and that an important plot point is that vampires are now harvesting humans in blood farms. Which I guess is what is being depicted in here.

Considering the glut of vampire themed movies, tv series and books I imagine this was an attempt to differentiate Daybreakers by focusing more on it’s sci-fi elements. Understandable, and the image itself is pretty great.

However, it is a little hard to tell what is happening here if you didn’t already know the movie’s story. And there is a danger that comes with leaving the whole vampire theme so in the background. Danger of seeming simply like a sci-fi movie, and not as a vampire movie with sci-fi elements.

And yes, this is perhaps a little too reminiscent of the Matrix movie and their human harvesting installations.

So, yeah, I’m not sure how successful the effort was. But I appreciate what they tried to do, and the human harvest is probably the most striking element of the movie’s concept, so I’m not sure they could have done much better.

New Moon Posters

So, here we have a bunch of poster for the new Twilight movie. First, Werewolves!

Now, Vampires!

And, to finish off, we have … hmmm, more Vampires? With a human or two thrown in there? I think?

Ok, ok, I don’t actually know anything about the series, so I’m not sure what I’m talking about. And honestly, the posters aren’t exactly making me feel like changing that.

There are, to me, a couple of highlights in these. The first is the splashes of red and black in the “Vampires” poster, which help to distract from the overwhelming brown that permeates all the posters. The second is the embrace of the two main characters, which, to me, gives the only spark of emotion to be found in the three images. That aspect works, and I realize that maybe to the fans that is the most important thing.

Law Abiding Citizen Gets Another Poster

The Law Abiding Citizen poster campaign has seen several iterations of the same concept: Gerard Butler and Jamie Foxx’s heads float around some stylish design that tries to make the poster energetic and hip. The design changes but the same problem remains: the posters tell us nothing about the movie or about the relation of these men. In fact, I didn’t realize they were antagonists in the film until I saw the trailer. At first I thought it was some kind of buddy cop flick.

Now, of course posters aren’t necessarily meant to explain the movie. The trailer is much better at doing that anyway. But the poster should serve as a reminder of why that film could be interesting and exciting, perhaps building on the images in the trailer. In this case it doesn’t, unless your reason to be excited about the film is simply Gerard’s and Jamie’s presence.

They could at least be looking at each other with expressions of rage. Some teeth baring would go a long way.

(Via IMPAwards)

More 2012

The giant waves seem a little underwhelming in this image. If you are not paying close attention you might confuse them with the mountains they are engulfing. But this problem aside I actually quite like the idea of the poster, and of the related scene we can see in the trailer.

The basic formula for making a disaster movie poster is to show some important landmark being destroyed. Like I said before, this might not be very original, but it still seems to work.

However that doesn’t mean it’s not wise to also try something a little different. Here we get the same premise, but instead of some recognizable landmark we get a mostly anonymous landscape. However, we have the solitary monk, standing there, unable to do anything but await his demise. This adds a certain flavor to the whole thing and, more importantly, adds a human element that is often missing from the mostly sterile posters for the genre.

(Via IMPAwards)

Prince of Persia Posters

I think Peter nails it: these posters look like glossy magazine covers. Quite serious and somber glossy magazine covers in fact. Which strikes me as pretty odd, considering this is an epic adventure through an enchanted land. I’m sort of getting the adventure part, but the enchanted land and the epic escape me. Lots of beefcake though.

And doesn’t the Disney logo feel out of place in this image?

A Jake Gyllenhaal staring prince of Persia always struck me as a hard sell, and I have been curious about how they would try to market it. I definitely didn’t expect to see this, a poster that emphasizes so much Jake as very brooding rendition of the prince.

Maybe the idea here is that this type of image, and this depiction of the character, will be attractive to women? And once they convinced women to go see it guys should be an easy sell with some well placed fights and effects on the trailers? That is my best bet at this point, but I wouldn’t be surprised to be wrong. Like I said, kind of an odd choice.

(Via Empire)

Inglorious (But Very Good Looking!) Killers of Nazis

Brad Pitt as Nazi killing machine, and some vaguely humorous text. This is the most crystal clear case for why you might want to see this film I have seen so far. It’s not necessarily my favorite design, as I’m quite fond of the character posters with the white and red background that have cropped up. But as a sales pitch it is better than anything that came before.

(Via Yahoo! and FirstShowing)