The Sherlock Holmes posters so far have been pretty consistent visually, always sporting some fog, and blue tinge (a little more pronounced here) and backgrounds that scream period. Not earth shattering stuff, but distinctive enough to to be remembered and essentially ok for a movie which will be sold as “Robert Downey Jr. IS Sherlock Holmes!” anyway. Just get Downey out there looking like Sherlock and make a poster that isn’t completely boring to look at.
The humor is throwing me off a little bit though, especially as portrayed by the tagline. “Holmes for the Holiday”. Are we supposed to consider this to be an example of the supreme wit that will be displayed by Sherlock in the movie? My guess is that the film will have the kind of combination of drama and sometimes caustic humor that we see in, to pick the most obvious example, House, but the tagline isn’t exactly giving me confidence that they got the humor part of the formula right. And to be quite honest, Jude Law’s expression isn’t quite encouraging either.
This are probably just quirks of the poster, not very representative of the actual movie. But it would be nice if they were gone
In the transition from the UK to America The Boat that Rocked got a new title and a slightly different poster. I guess they thought the original just wasn’t zany and fun enough, so we get more people walking the plank (including a girl!), a second, more party-centric boat, and some stuff in the title. Oh yeah, and curiously enough a different angle of the main boat.
I like the cleaner UK poster better, from a purely aesthetic perspective, but I understand what they are trying to do with the American one. I’m not sure they haven’t gone too much into Animal House territory but I understand. And it must be said that new title fits the poster’s concept much better.
What I love about this poster is how the combination of the type and the way that the title is broken into several lines allows me to think of a 50’s style monster movie about the terrible inform-ant. Much more dangerous than your regular giant ant.
Beyond that this is the second poster for the movie and so far the posters are weird, filled with a strange energy and terribly amusing to me. I’m not entirely sure the posters are really doing a great job selling the movie, and I don’t think I get much of a sense of what the film will be like based o them. But at least they got me interested.
A while back there seemed to be a trend of comedy posters using very bright lime greens as background, in an apparent attempt to run away from the classic solid white background. Thankfully the trend has disappeared. I hope the above poster doesn’t mark the start of a trend of comedy posters with bright yellow backgrounds.
The “Apatow Style” comedy poster has been a bit overused, but in part that is because it gets a lot of things right. One is the softer backgrounds that are much easier in the eyes than either white or something like the above. They complement the foreground instead of distracting us from it.
And talking about weird, here is Madea as Dustin Hoffman in Straw Dogs.
And this is why I’m still excited about new posters for Tyler Perry’s movies. They might not always be great (sometime they stink in fact), they might not always be original, but at least there a sense of trying to do something special.
The poster works pretty well if you don’t see the Straw Dogs reference. In that case it’s a strong and emotion-laden image. A strong and emotion-laden image starring Madea, just in case you didn’t realize this film is part of the Madea franchise.
If you do get the reference, on he other hand, well, still a strong image but, like I said, kind of weird.
This poster for Zombieland has an abundance of land, but a clear lack of Zombies.
I mean, it does a pretty good job of setting a carnival ride feel, of setting the worldwide scope of the threat and it’s a nice teaser image to boot. But it still feels more like Disasterland or Fireland. It needs some dead walking bodies ASAP!
Also of interest, prominent use of the Twitter page instead of an url to the official film page. Trend? Fad? Neither?
(Via Bloody Disgusting)
The first poster for Jennifer’s body suffered from a certain lack of originality. Still, it was a crisp display of the sex + danger = fun equation.
Well, here we have the second poster and, although it works well on the sex front, the danger is almost totally gone. In its place we have some humor. Which makes sense, since from what I’ve read the movie is as much a comedy as it is a horror movie.
But boy, do I miss the fear. It seems too far gone, especially when you consider that the trailers still showcase that aspect of the movie prominently. And the particular comedy in this poster strikes me as hitting the wrong tone for the movie. Too broad, not clever enough. Considering the people involved I don’t think that is the kind of thing we will find in the film itself. The tagline, for example, closely resembles a line we see in the trailer, but robs it of all of its charm.
Than again maybe they don’t want to sell the film itself.
(Via ShockTillYouDrop and IMPAwards)