Well, two more posters this week, completing the female side of The Spirit. Once again the very same style, but not quite the same effect.
Both posters go straight for the seduction angle and don’t manage to create a vision of the character behind the image as intriguing as the ones the first two posters created. Perhaps these two received less effort because the actresses aren’t quite as famous? Could be. Or maybe I just got tired of the style.
The posters, when taken together, are also pretty clearly going for the boys. Now, they are a lot more interesting then the typical show the curves style of boy’s appeal, but nevertheless.
I still love the overall poster campaign, but it’s not perfect.
Well, as it turns out they are not saving the big character posters for The Spirit till a date closer to the release. We now have the lovely Miss Johansson, and I wouldn’t be surprised if we soon got Mr. Jackson. Seems unusually early for this many posters to be release, but I’m not complaining.
The new poster keeps the same style of the poster we got last week: a close up of the face, lots of shadows and some writing scribbled on the face. And much like that last poster it is great because it tries to tell us something about the character. The glasses, the expression and the tagline all add up to an provocative picture, with a certain kinky side to it.
Granted, it’s not a lot. But there is a limit to how much you can tell with just one poster. The important thing is that the design isn’t happy with just conveying that Scarlett Johansson is in the movie. It tries to do more. It tries to engage the viewer on a deeper level. And I think it succeeds to a great extent.
It’s still early in the year, but I think that the poster campaign for The Spirit is likely to be remembered as on of the best of 2008.
(From Yahoo! Movies, Via MyCityScreams)
Considering that The Spirit’s cast includes such names as Samuel L. Jackson and Scarlett Johansson it’s a bit surprising that Eva Mendes is getting her second character poster. Meanwhile, the others have none.
Then again maybe that’s the idea. Save the main character posters for some date closer to the actual opening of the film, which is only in December.
Anyway, I think it’s interesting to compare this to the last Mendes poster. That poster had a lot of, uh, curves, so to speak, but little more than that. This new one is not only more interesting visually, it tells us a lot more about the character and is, because of that, fascinating.
I’ve said it before, but it’s worth saying it again. The Spirit campaign is striking me as surprisingly character centric. I expected something that would rely much more on visuals, and I have to say I’m very pleased that this hasn’t really been the case. This movie is looking more and more interesting.
These new banners for The Dark Knight present me with a conundrum.
On one hand, I really don’t have anything more left to say about them. For a moment I thought about mentioning that as we get closer to the actual release of the film the posters are getting more action packed and chaotic, but then I remembered I already said something like that. I could talk about how the Batbike is getting prominent placement in some of these posters, but even I don’t actually think that means much of anything.
On the other hand, it’s not like I could possibly not post them.
(From Omelete, found with the help of Casty the Clown).
I think I can outsource my thought on this one. Peter notices the resemblance between this and the posters for 40-Year-Old Virgin and Knocked Up. Meanwhile, Eric asks the question that is on my mind.
The Dark Knight
Yes, it’s yet another poster for The Dark Knight. I have to admit, even I can’t muster much enthusiasm anymore.
I would like to notice though that this is another poster depicting a chaotic and violent situation, which stands in stark contrast with the earlier, more serene posters.
Final Hellboy II Poster
Good tagline, fun character in a cool position, an interesting choice of background, appealing color scheme. It’s all very nice, but it comes very far from blowing me away. The NYCC one was much better.
The Punisher: War Zone
I’m almost sure this poster is better than the movie. That is not saying all that much however.
(Posters via IMPAwards, Slashfilm, Batman on Film and Ugo)
Artist Jesse Phillips gives his own take on the Iron Man poster. Created to promote a special screening at the Alamo Drafthouse in Austin, TX.
(From MondoTees, Found via Movie Marketing Madness)
The Dark Knight, now in outdoor format! I don’t have anything of substance left to say about the TDK campaign, so I’ll just throw a few observations at you.
This is sort of a continuation of that first poster featuring Batman, isn’t it? Instead of seeing him just watching the town we see him preparing to jump into it and kick some butt. Surprisingly, I preferred the poster in which he was just watching.
This is the third The Dark Knight poster released in less than a week that shows a building with some broken windows. Coincidence, or theme? You decide.
Apparently the town depicted here is Honk Kong.
And that’s all I have for now. Hopefully it will be a couple of days before the next poster for The Dark Knight is released.
(Thanks to Casty the Clown for this latest)