Category Archives: Drama

Valkyrie Poster

Valkyrie Poster

Every once in a while I come across a poster which is by itself nice, but that doesn’t seem to completely fit the movie. This is one of those cases.

Which is to say that I like the poster. It’s not brilliant, but it does contain some creativity, style and smart use of colors. Much, much better than a poster with a giant Tom Cruise head. Even if the giant head was trying to eat Hitler.

But isn’t Valkyrie supposed to be a very serious, somewhat somber historic drama about an obviously failed plot? Considering that the poster seems considerably hip and light, something that might go better with a more lightweight caper like the Ocean’s film, or with a more action oriented movie like X-Men.

Then again maybe I’m just showing my prejudices. Maybe Valkyrie is more exciting and dynamic than I’m expecting. And as Glenn points out in comments, the posters for some of the awards season movies have been really, really bad, so I probably shouldn’t be complaining about a poster that I actually enjoy looking at.

(Via IMPAwards)

Changeling Poster

Changeling Poster

Oh my good, that giant lady is going to eat the child! Someone DO SOMETHING!

I think I know what happened here. There was once a poor poster designer who would make poster after poster for films with big stars. He would do the floating heads thing, because that’s what he was asked to do, but he would always try to make the poster work, using well proportioned heads that left space for some other interesting stuff. But in poster after poster he would always get the same feedback: make the head bigger.

So one day a new request comes in: doing the poster for an Angelina Jolie movie. By now tired of the same routine our designer just says “what the hell, I’ll just make her head huge”. And so he sends the atrocious design off and goes out to drink the memories of it away. He comes back the next day to find a note scribbled on a piece of paper in front of his computer: make the head bigger.

The designer kills himself. They hire a freelancer to implement the recommendations. And now we can all stand in awe of the finished product.

(Via Cinematical)

Burn After Twilight

Today we have two sets of character posters.

First, it’s the motley crew from Burn After Reading, appearing in some stylish posters with a light touch. Frances and George sure can open their eyes wide.

All of the BAR posters use the same frame, which strikes em as being at the same time interesting a and a bit of a waste. I wish we at least got a different tagline for each.

Then we have the Italian character posters for Twilight, which are much, much more serious and somber. I guess that makes sense, after all, hardly anyone is ever quite as serious and somber as a serious and somber teenager.

Nothing earth shattering in these posters, but they seem to know who the audience for the respective films are and should add to the campaigns’ effectiveness nicely.

(Via BadTaste, Kinopoisk and IMPAwards)

Revolutionary Road Poster

Revolutionary Road Poster

Over at IMPAwards the IMP mentions that this poster just shows us that the film stars the same people that starred in Titanic, which he muses might just be enough. And indeed I think the the new encounter of this two will be central to the marketing.

The funny thing is, Leonardo and Kate really aren’t looking quite like themselves in the poster, are they? No big effort to use a photo that facilitated their recognition either. Not sure I would have known who they were if their names didn’t show up in the poster.

As for the design, well, it’s nothing terribly original, but I have a soft spot for posters with lots of white and a single and serene strip with an image from the movie. For example, I also liked this poster.

(Via USAToday)

Separeted at Birth: Mirror, Mirror on the Ground Edition

Separating the poster in two and using the bottom half for a reflection that reveals another version of the character seems to be a popular design choice these days. Outside of these two posters we also had the poster for The Life Before Her Eyes, which went in a similar route.

Of course, in the case of the posters above what is striking isn’t just the similar concept, which is actually a bit different since the one for Flashback uses the reflection to showcase the younger version of the character while the one for Leaves just shows a different version of the same person, but also the general visual resemblance.

I think that the poster for Leaves is the better one, mostly because it has less fat allowing the focus to fall squarely in the main concept. Secondarily, I prefer the strong green, strong black and white color scheme better than a like the similar but bluer scheme of Flashback, and making the poster work with either side up is a neat idea.


Is it turns out in Leaves of Grass Ed plays twins, so it’s not really two versions of the same character. But still, same diff, right? Right?

(Via IMPAwards)