Category Archives: Sci-Fi

Transformers Revenge of the Fallen Poster Shows More Than Meets the Eye .. But Only a Little More

I think it’s hard to argue against the poster campaign for the first Transformers. In hindsight I think it wasn’t all that inspired or original, but it did use the movie’s main assets (GIANT ROBOTS!) very well and got the job done. Maybe it could have been better artistically, but from a marketing perspective it was great.

And the poster campaign for the second movie seems to be following in the footsteps of the original. The teaser shows very little, but enough of it is new to make us take notice and to get people speculating. The giant metal monsters are apparently still very cool. And just as a piece of imagery I even find this more interesting than any of the posters for the first movie.

The poster even managed to spark some internet discussion about the apparent similarity of this to the Decepticons’ original logo. It’s always good to see a poster for a major franchise like this that manages to be engaging to both causal and more hardcore fans.

In a somewhat related note, the guys over at Transformers Live Action Movie Blog have an enhanced version of the image that reveals … well, not all that much. Still worth taking a look though:

(Via ComingSoon)

New Terminator Salvation Poster

I have to admit, the Terminator’s face emerging from the destroyed remains of a city is one of the coolest poster images I have seen this year. A very good idea expertly executed in this case.

And this flash “moving” version makes the whole thing even better. I wonder how long it will take until motion posters of this kind become something we see commonly on theater lobbies?

I’m kind of surprised at how much weight the Terminator brand still carries with me, and with how good the marketing materials for this film have been. Considering the director of Salvation is the infamous McG I’m keeping my hopes down. But as it turns out I sure would love one more great Terminator film.

(Via IMPAwards)

The Day Earth Stood Still Starring … Tom Cruise?

Ok, maybe he doesn’t look exactly like Cruise, but Keanu is looking even less like himself in this poster, which makes this a weird design. A poster for a big effects blockbuster that doesn’t really showcase the effects and that makes the star it’s putting front and center hard to recognize.

The poster also reminds me a lot of the Spielberg’s version of War of the Worlds, which depending on how you see it may be a good or a bad thing.

(Via DVD-forum.at)

I’m Sorry, but I’m Contractually Obligated to Show Them All

SAW V, from France. The french are apparently traditionalists and thought the other poster was just too different.

And since we are talking about different (and about SAW) here is a poster for REPO! The Gentic Opera. Much more interesting, with a clear style that you can also see in other materials for the movie. Although the poster is perhaps too dark for its own good.

This is a bizarre mishmash of a film, a sci-fi/horror/musical directed by that guy from SAW II and with the all important participation of Paris Hilton. Considering all that I was actually hoping for something even more out there, but I guess the preferred to err on the side of caution and tried to make it look at least a bit serious and scary.

(Via Filmsactu and IMPAwards)

I'm Sorry, but I'm Contractually Obligated to Show Them All

SAW V, from France. The french are apparently traditionalists and thought the other poster was just too different.

And since we are talking about different (and about SAW) here is a poster for REPO! The Gentic Opera. Much more interesting, with a clear style that you can also see in other materials for the movie. Although the poster is perhaps too dark for its own good.

This is a bizarre mishmash of a film, a sci-fi/horror/musical directed by that guy from SAW II and with the all important participation of Paris Hilton. Considering all that I was actually hoping for something even more out there, but I guess the preferred to err on the side of caution and tried to make it look at least a bit serious and scary.

(Via Filmsactu and IMPAwards)

This, That and the Other Thing

I kind of thought that the French and other international posters for W. were going to use something a little more provocative, since the subject matter shouldn’t be quite as sensitive and controversial in international markets. But I guess they think the film is provocative enough by itself and are playing it cool with the posters. At least for now.

Cthulhu! With Tori Spelling! Foreboding has never been this appropriate.

I feel like I have to mention that the girls is not actually cut in two. The are also no large knife or chainsaws in sight. I’m starting to think the title might be misleading.

It’s another (here is the first) four in one Star Trek poster (pretty cool concept by the way). So now you can see even more of your favorite characters looking way too young.

(Via Casty the Clown, Slashfilm, Cinematical and IMPAwards)

Remakes and Sequels: Still Milking My Childhood

Friday the 13th

The Friday the 13th series has a special place in my heart. The very first real horror movie I ever saw, back when I was a tender and innocent child, was a Friday. Not entirely sure which. I would afterwards be scared time and time again by the other installments of this great series.

As I’ve grown older I have tended to avoid seeing the films again because, as it turns out, they are mostly really bad. Something that my easily impressionable child self didn’t quite notice. But I still love the idea of the movies, and the mask still sends chills down my spine.

So, I was probably somewhat excited about this new poster, right? As it turns out, not really. Somethings work best as memories, and I apparently have no interest whatsoever in a re-imagining of Jason.

Which is not to say that there is a problem with the poster. This is a Comic Con poster and the film is still far from being released. So they are just trying to build a little bit of excitement, and the mask, which is THE symbol of the franchise, probably works as fine as anything.

Terminator Salvation

I think Terminator lacks such a clear iconic image. The machine face we see in the teaser is probably as close to that as you are ever going to get, but those films were actually good, and had several memorable elements, instead of just one. Going forward that is probably going to help the campaign as they will have more to work with.

Of course, something they won’t have is Arnold, which is a bit of a problem since he is so closely associated with the series. And Salvation has much loftier goals, Box-office wise, than the Friday remake. Part of reaching those goals will have to be creating some iconography that is particular to the new movie and that shows what about it is new and exciting.

But there is plenty of time for that in the future. For now it’s more than fine to wallow in the past.

(Via IMPAwards)