I don’t normally feature posters for short films. Not that I have anything against them, I just don’t generally stumble across posters for shorts. But thanks to twitch that changed today, and so I bring you the poster for the The Facts in the Case of Mr. Hollow.
And it’s a very good poster. It asks us to look closely and I do. Such a weird image, the lone camera between the trees, no one around to operate it, just the crow to see it. It’s bursting with an unsettling mood. It’s hard not to think of Poe when looking at it, something that is only strengthened by the fact that the film comes from Rue Morgue Cinema.
I can’t say for sure, but I imagine that the wonderful style we see in the poster’s illustration comes from visual artist and co-director Vincent Marcone. It works great.
Beyond looking good the poster also makes me curious. What is the camera photographing? What is on the other side, just behind our backs where we can’t see it? I would love to know, but I guess I’ll have to watch the film for that.
The film’s description is worth a read:
The visually stunning film centers on an unusual photograph dating back to the 1930s. An investigation of its particulars reveals a tapestry of secrets hidden in the details, and a tale of kidnapping and murder captured in a haunting moment.
And as you can see, the poster ties into the films description in a way that make both more interesting.
A job well done all around.
I think that the most telling aspect of this poster is the text: “We’ve sensed, We’ve seen the signs, Now… It’s Happening.” In case you didn’t get it (I didn’t the first time) the text is a not too veiled reference to Sixth Sense and Signs, the two most commercially successful movies from director M. Night Shyamalan. The message is rather obvious: forget about all the fantasy stuff in Lady in the Water, forget the crappy ending for The Village, Shyamalan is back to his old self.
To underscore that the poster has a very similar design to this one for Signs.
Instead of crop circles pointing to a house we have abandoned cars and a road leading to some sort of city. And instead of the burning red we have ominous clouds. But still very similar, and both exude a “bad things are going on” feel.
I don’t think this is a great poster. The imagery is not as strong or clear as the one for the Signs poster, for one thing. But it’s far from being a bad poster, and I think it’s a good first step in regaining the public’s trust in Shyamalan’s work. Of course, the movie itself s going to have to do some very heavy lifting on this point.
Just as an aside, notice the tagline on the Signs poster?
(Via Worst Previews)
I don’t understand the choice to use this kind of drawing on the poster. The style of the artwork reminds me of the cover of cheap pulp mystery novels and of the box art of second rate computer games. Not flattering comparisons, I think.
A very weird choice.
Well, this is certainly much better than the last Invasion poster. At least it isn’t ugly and it does manages to transmits some sense of danger, both with Nicole Kidman’s expression and with what looks a lot like a zombie horde in the background, partially covered by the light.
Still, it isn’t an awe inspiring poster. Considering how awful the last poster was, and considering that they seem to be having some trouble getting people interested in this film, I really wish they had gone with something a little bolder.
But it’s not bad.
I don’t really like this poster. It does manages to remind people that the film stars Daniel Craig and Nicole Kidman. And I do like how Craig’s blue eyes stand out and the general expression on Kidman’s face. But overall the poster fails to make the movie look more interesting.
I guess the intent here was to transmit a sense of creepiness and perhaps a little paranoia. After all, these are the some of the main elements that made the earlier Invasion of the Body Snatchers films so interesting. But there is a fine line between creepy and just weird, and I think this one mostly falls on the just weird side. Again, Kidman’s expression works, but the rest doesn’t. And the red hue used in the poster doesn’t do much beyond making it look ugly.
I really liked the teaser poster for The Invasion, and was hoping that the main poster was going to be equally good, but no such luck.
(click to enlarge)
I kind of like this poster. The movie is all about one very creepy, very precocious kid. The very large painting of the kid, so well dressed, with the actual kid staring at it does a good job of telling us that he is not your average child, and that he probably has a big ego and big plans. The coldness of the whole image matches the coldness in that stare, and gives further hint that this might be a strange and possibly dangerous person. And the whole thing has a creepy vibe.
That said, I think that the colors and design of the image might make this poster a little bit dull to look at. It doesn’t stand out enough. And if one doesn’t already have a clue about the movie’s story, the poster might leave one a little puzzled about it.
Still an interesting poster tough.
I complained that the 1408 teaser poster was too subtle. Well, the new (and supposedly final) one is a lot less subtle. On the other hand, it is a lot more ugly.
They seem to have overdone the gritty, dirty and scratchy look without much need. So, it ends up “uglyfying” the poster without adding much in terms of visual/emotional impact. Also, I’m not a fan of the “two floating heads” type of posters, both because they are kind of silly and because they have been way overdone. Although I do think the showing only half of each face is one of the better variations of this particular poster genre.
The first poster, despite my reservations about it, made me more interested in seeing the film. It did convey a sense of creepiness, and also made the film seem a little different than most other horror/suspense movies that we have seen recently. This one, on the other hand, makes the film look like a hundred other movies. And a somewhat cheap version of them to boot.