I think this just might be the best SAW poster since the body-parts-as-numbers heyday, which ended with the third outing.
For a while now the gore content in these posters has been insufficient to make an unique image, and they seemed to be searching for something else, some other element to replace it with. The results have sometimes been weird in an interesting way. But this poster is the first one that really makes those ideas work. It’s still a body part. It still feels like SAW. But instead of gore we have a surreal image that is much more eye-grabbing and upsetting than gore would be at this point.
This is also, for me, the first SAW poster in which the black background really works and complements the foreground. I think they finally found a different aesthetic for the series that is as memorable and strong as the original.
Very good work. It doesn’t actually make me see the film, but no poster could do that. I do want to see more posters now, something I haven’t really felt in a while.
A Serious Man strikes me as a low key movie with low key humor. And now it has a low key poster.
It all fits. And I’m interested. But I wonder if the approach here isn’t too subdued. The trailer does more to make the material pop out without necessarily making it seem like a very different movie.
Both the static and the motion poster for I Can Do Bad All by Myself follow in the tradition set by many teaser posters for Tyler Perry movies. Sober designs, often using darker tones, that showcase a clear sentimentality in a straightforward but not over the top or cheesy way. It’s quite beautiful and memorable. And the motion version adds to all of these without seeming too gimmicky.
Unfortunately Tyler Perry’s track record with final posters hasn’t been all that great. But at least we got a good teaser.
Land of the Lost: Two posters featuring a running Wil Farrell and a dinosaur.
The Hangover: Several “Apatow Style” posters featuring the character’s upper body against a solid background.
Land of the Lost: About $35 million at the box-office after two weekends. A drop of more than 50% in the second weekend.
The Hangover: More than $100 million earned after two weekends. Second weekend drop of less than 30%.
The “Apatow Style” wins again. Pay attention, poster designers.
(Yes, I know The Hangover also had a main poster with a lot of people. And the poster campaign is hardly the whole of the marketing campaign. And second weekend drops aren’t dictated by marketing. But I’m making a point damned!)
The Watchmen poster campaign has mostly kept a coherent visual style and used well the fascinating characters. This poster gets all of those characters together and keeps the same visual style, so I guess I can’t complain about it too much. Still, it’s sort of a dull ending for a campaign that had a great source material (composed of still images even) and that did manage to produce a couple of terrific posters.
The main problem is that is a uninspiring, run-of-the-mill “team” design for a movie whose top selling point is stunning and one of a kind visuals. The creativity and energy that is expected to be seen in the actual movie is missing, even if some of the elements of it (the background and the character designs) are there. And that is just too bad.
(Via Yahoo! Movies and IMPAwards)
IGN released a few days ago this very entertaining list written by Jay Hainsworth of what they deem to be The Top 25 Comic Book Movie Posters. Some of the longtime readers might notice that many posters from this old post make an appearance. Which probably tells you more about the scarcity of great comic book posters than it tells about mine or Jay’s taste.
They do go with different choices for number one (seen above), although it is sort of a variation on the choice I made. But I have to admit that looking back I probably agree with them.
However, you know what I really don’t like about this list? Two. Freaking. Posters. Per. Page. For a total of 13 pages. 13! I understand the urge to increase the page views, but this is just ridiculous guys.