This poster reminds me a little of this Zathura poster:
I don’t think this is a comparison they want.
Also, the poster boasts that the movie comes from the producer of “Close Encounters of the Third Kind”. I understand the relevancy, but that was a long time ago. I doubt that the kids who are the audience for this movie know anything about Close Encounters.
Overall the poster doesn’t do much for me. Two kids looking at a strange symbol that has no meaning for us. So what?
They should have used the bunny more.
(Opens This Friday)