The problem with using a tagline like “There are worse things than dying” is that some smartass (like me) is bound to respond with “Yeah, like watching this movie”.
Besides that, the rest of the poster doesn’t do much to make this look interesting, does it? Basically what you can tell from it is that the movie will be some sort o terror story about a woman being terrorized by something, and that the setting will probably be somewhere cold. Very generic so far.
And the poster doesn’t even look that good. The whole white-black-blue color scheme is not very interesting, at least not as it is used here.
The movie opens in April, so I’m guessing this will be the final poster. Well, maybe the trailer is great?
I really hate this poster. Why? Mostly because it’s ugly. The whole stylised blue waves surrounding the faces of the cast makes for an unseemly contrast. And the blue waves themselves don’t really work. They feel weird, out of place, like they belong in a surfer movie.
Also, the poster does little to make you interested in the movie. It doesn’t give us any sense of what the relationship between the characters is. It doesn’t give you any idea as to why you should care about them or about what they will have to go thorough. It basically tells you nothing.
And why is Terrence Howard the only one laughing? It makes no sense.
Now, this poster is much better:
Still a little too bland for my tastes, but it has several good characteristics. It evokes the period the movies takes place in. The positions of the characters hint at their relationships. And their postures and looks tell us these are people that are serious about what they are doing and who are maybe facing difficulties in order to do it. I think that evoking the period is especially important since the movie seems to also focus a lot on this aspect.
So, not great, but definitely not fake wavy things ugly.
Oh, I love this poster, so so beautiful.
We get the usual characters interacting stuff. Which is important. It let’s us see that Adam Sandler and Don Cheadle are in it, and that their relationship is central to the movie. But the characters are unusually small and most of the poster is taken by the background.
And what brilliant background it is. Although it doesn’t resort to using any clear landmarks, it is obviously meant to evoke New York City, which is relevant since the movie deals with the aftermath of a loss occurred in 9/11. The city, and the tragedy, loom over the characters. It’s in the background, and doesn’t call attention to itself, but it is undeniably there. Subtle, touching and effective.
And the use of color (or lack of color) is also great. Not only it looks good, but it also portrays the sadness that the characters must be dealing with, while still pointing to the possibility of happier times. There is light (and color) in the end of the tunnel, so to speak.
I can only hope the movie is as subtle, appropriate and touching.
If I admit I really liked this poster, will you “shoot” me? I know, I know, silly pun, but I couldn’t resist it.
I did like poster. The pose, the angle, the use of lighting and of the clouds in order to frame Wahlberg, it all amounts to a pretty cool image. The transparent letters in the middle of the poster don’t work, but I would still like to have this one up in my bedroom, so I could take a look at it every once in a while.
Now, I still don’t want to see the movie. But I don’t think any poster could make me feel any different. And this one does a good job of at least keeping the film in my mind.
Also, I really like the way clouds look in general. In case you are wondering, this is not really related to the rest of the post at all.
Ok, time for a confession. When I was a kid I had 4 Teenage Mutant Ninja Turtles’ posters, one for every character. And I loved them. They proudly hanged on my wall for several years.
Now, for a second confession. I actually want to see the new TMNT movie. I managed to maintain myself totally uninterested in the film up until this week. But now, seeing the poster and watching the trailers, I bunch of memories came back, and with them came the long forgotten fondness for the characters. Sigh, I was hoping to avoid that.
Anyways, I guess this means the poster worked for me. But will it work for the kids? It seems a little too dark. Posters for animated movies tend to be more colorful and bright. And I don’t think the young ones remember the turtles, so they really have to sell them on watching it. We’ll see the results of the campaign this weekend, when the film opens.
I leave you with the character poster for Michaelangelo, who was the coolest of the turtles in every single incarnation. Cowabunga!
I think I’m over Shrek. The first movie was really good, the second was fun, but I’m just not that interested in the third. Spider-Man 3 and Pirates 3? Sure, totally exited to see them. But Shrek 3? I think two was enough.
The poster itself is good enough. Colorful, bright and filled with the various characters we might want to see again. But it does make me think this will be more of the same, which will be a good thing for many people, but not for me.
(First Appeared in Cinematical)
I never liked the idea of making 28 Weeks Later. 28 Days Later was a small independent film directed by the very talented Danny Boyle, who is probably better known for having directed Trainspotting. The film was different, smart and it felt like the work of someone who was exited to tell that story. And because of all that the film was very successful.
The sequel, which is not directed by Boyle, feels like an attempt to squeeze some more money out of that success. The original film did not call for a sequel. And if they just wanted to make a zombie movie that could have easily done one without making it a sequel of sorts to Boyle’s original.
All that said, I do love the poster. Sure, the guy in the anti-contamination suit is an iconic image and it is easy to use it in a poster in order to add some excitement and sense of dread. But what can I say? It works, and it is done very well here. The predominant use of red, the beaten down look of the poster, the big WARNING in the top. It all adds to a sense of a hell on earth, everything goes atmosphere. It makes the movie seem scary and exciting. And for the first time I’m thinking that maybe, just maybe, this is a movie I might want to see.
And even if I don’t see the movie, I’ll probably want the poster.