The Dark is Rising Poster

The Dark is Rising

I like the way this poster looks.The whole flare effect is well done and interesting to look at. But, it tells me exactly nothing about the movie. Add to that a title that is itself enigmatic and you have a poster that is likely to leave people scratching their heads.

Even in a teaser poster you still have to give people something to connect too. A theme, a character, a story, a mood, an iconic image. That is what will make the poster memorable. That is what will make people go to the Internet and look the movie up. That is what is going to make them excited about the film.

If you just give people a cool image with no context, they will perhaps notice and stop to look at it. But they won’t remember it the next day. And they won’t form any kind of emotional bond with the film.



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