Unlike many other highly hyped productions, Live Free or Die Hard didn’t release a bunch of different posters, It’s been this one from the beginning. There were some variations on the international posters, but they were very minor. I guess they were happy with their first try and didn’t feel there was much else to add.
The poster is all about Bruce Willis looking tough, cool and ready to kick some ass. And I guess that is also what this franchise is all about.
It’s a good looking poster, and it’s sure to appeal to people (like me) who grew up watching Die Hard and think Bruce is one cool dude. But does it do anything for people who aren’t already pre-sold on the movie? Probably not.