Unlike many other highly hyped productions, Live Free or Die Hard didn’t release a bunch of different posters, It’s been this one from the beginning. There were some variations on the international posters, but they were very minor. I guess they were happy with their first try and didn’t feel there was much else to add.
The poster is all about Bruce Willis looking tough, cool and ready to kick some ass. And I guess that is also what this franchise is all about.
It’s a good looking poster, and it’s sure to appeal to people (like me) who grew up watching Die Hard and think Bruce is one cool dude. But does it do anything for people who aren’t already pre-sold on the movie? Probably not.
This type of poster design, with the heads and part of the torso of the two main characters depicted above the title, and a landscape with one of the characters depicted below the title, seems to be quite common nowadays. Cinemablend points out the DVD cover for Miss Potter, which is very similar. And this poster for the latest cinematic incarnation of Jane Austen’s Pride & Prejudice also follows the same pattern:
Interestingly, the poster for Becoming Jane gives out out a much lighter and fluffier vibe than the Pride & Prejudice poster, probably because of the expression of the characters, the background and the lightening. As a matter of fact, the poster for Becoming Jane makes the film seem a little too light and fluffy for my tastes.
And in case anyone is interested, and went to see Pride & Prejudice, and quite enjoyed it. So it’s not like I dislike all romantic movies.
(click for larger version)
I think it’s interesting to compare this new Hot Rod poster with this poster from Talladega Nights.
Both are recent comedies with sports related themes. And both went with a poster featuring the main character starring into the distance, with several of the other characters floating around them.
However there are also some differences. The poster for Hot Rod features a lot more white space and is generally less busy than the Talladega Nights poster. It also has more of a vintage feeling to it. And of course, only one poster has Will Ferrell in it. Which is a very significant difference since Will’s face is enough to get millions of butts into the theater seats.
I quite like the Hot Rod poster, even tough it’s not an especially original design. It’s manages to walk the line of being funny without being ridiculous. But I’m still worried that this movie might need more creative and bold posters in order to sell it, since it lacks any big names or an attention grabbing premise. Will Ferrell as a Nascar racer sells itself. Andy Samberg as a deluded stunt man not so much.
The winners of the 2007 Key Art Awards were announced this weekend. Here are the nominees and winners in the poster categories, together with a little bit of commentary.
Running With Scissors
Continue reading The 2007 Key Art Awards
I think that Chris over at Movie Marketing Madness correctly pinpoints the problem with the posters for The Simpsons Movie: they aren’t specifically about the movie; they are all just general posters featuring The Simpsons.
The big question the marketing push for this movie has to answer is “Why should I pay to see this on a big screen when I can see The Simpsons for free on television all the time?” And so far they have done a poor job of making the film look special and unique, at least with the posters.
I complained that the last The Dark is Rising poster didn’t tell me enough about the movie. This new one, on the other hand, tells me that the movie is going to be a cheap version of Lord of the Rings. Not sure that is much better.
Ok, to be honest the poster doesn’t look too bad. I don’t like the washed out look, but it’s a nice image over all. And in the lower half of the poster we do see some modern looking characters and backgrounds, which seems to indicate that the movie involves some travelling between the fantasy world and the “real” world, which is a somewhat unique element.
But it’s still mostly a generic fantasy poster, and with all the fantasy themed films coming out these days you really need something special in order to stand out and get noticed.
Cinematical has the first look at this new Good Luck Chuck poster. As Kevin Polowy points out over there, the poster is based on a very famous photo of John Lennon and Yoko Ono which ran in the cover of Rolling Stone in 1981. Here is the photo, in case you were wondering.
Ok, fine. But I’m guessing that this movie will be mostly appealing to younger people, who might not get the reference. And if you don’t get the reference this is just a poster of a half naked Dane Cooke hugging an apparently highly doped and fully clothed Jessica Alba. Which is just wrong on so many levels.
And if you get the reference? Well then it’s a not a very clever play off a beloved cultural reference. Perhaps enough to get your attention, but probably not enough to get you to see the movie.
And doesn’t the film’s storyline involve Dane Cooke trying not to have sex with Jessica Alba because he is afraid of a curse of some sort? The poster doesn’t seem to reference the movie’s premise at all. Or am I missing some subtle element?
As you might remember, I didn’t much like the previous Good Luck Chuck posters either. I generally think that Lionsgate’s marketing department does a great job with their film’s posters. But this one seems like an exception.