Now this is something different.
The new 3:10 to Yuma poster is quite beautiful, and remarkable in several aspects. The first being that it doesn’t show the faces of the two top actors, something that is unusual considering that both Christian Bale and Russel Crowe are so well known.
It’s also remarkable for using a very stylized, almost drawing like look. This coupled with all the effort that is made to make the poster look old and a beaten up gives the whole thing a very “old time western” feel. It’s almost nostalgic in a way.
Like I said, beautiful. And it certainly grabs your attention. Overall a very interesting choice.