When I first saw the trailer for Mr. Magorium’s Wonder Emporium I got the distinct impression that the marketing department was mostly targeting kids. The poster gives me the same impression. It’s colorful, it’s bright, it has a bunch of stuff flying around and it has Dustin Hoffman with a very silly grin. What it doesn’t have is many elements that are likely to appeal to those of us who aren’t children anymore. Sure, Natalie Portman in any shape or form is bound to attract some of us, but that is pretty much it.
I don’t personally like the poster very much, but that doesn’t mean it won’t be effective with the target audience. And plenty of films with close to none adult appeal managed to do just fine in the box office by convincing the kids to drag their parents to the movies.
I don’t really like this poster. It does manages to remind people that the film stars Daniel Craig and Nicole Kidman. And I do like how Craig’s blue eyes stand out and the general expression on Kidman’s face. But overall the poster fails to make the movie look more interesting.
I guess the intent here was to transmit a sense of creepiness and perhaps a little paranoia. After all, these are the some of the main elements that made the earlier Invasion of the Body Snatchers films so interesting. But there is a fine line between creepy and just weird, and I think this one mostly falls on the just weird side. Again, Kidman’s expression works, but the rest doesn’t. And the red hue used in the poster doesn’t do much beyond making it look ugly.
I really liked the teaser poster for The Invasion, and was hoping that the main poster was going to be equally good, but no such luck.
Via Latino Review, here are the new character posters for Shoot Em’ Up.
They are very simple, each showcasing one of the main characters looking cool and standing against a faded background. But I think they work very well, because the characters do indeed look very cool, and the movie’s title coupled with the guns is enough to give us an idea of what the film is all about.
Each poster also has a little tagline associated with each character (click the poster to see a larger version where they are readable). They are quite amusing and add to the sense of whimsy that is also a bit present in the way the characters look. This tells us that although the movie might be serious, it also has a sense of humor.
And finally, I just love how mean Giamatti looks in his poster. Now that is a villainous face.
Another year, another Pixar movie opening at number one. To honor Pixar’s spotless track record, here is a quick look at it’s history, and at the posters that illustrated it.
Toy Story (1995)
When Toy Story was released the hubbub was about it being the first fully computer animated feature film. Well, time has passed, and most people don’t even remember that. What they do remember is that it was a great flick with memorable characters. And yeah, it also looked great.
Continue reading A Look at Pixar's History Through Their Posters