I have heard the title “The Assassination of Jesse James by the Coward Robert Ford” many, many times over the last year. And yet, somehow I didn’t realize who Jesse James was and never bothered to look up what the film was about. Still, I felt this was a strong and memorable title, even tough I kept forgetting exactly what the names were.
Since I didn’t know anything about the movie beyond the title, this poster initially surprised me. The title always suggested to me a sense of anger, violence and possibly resentment. And yet the image used in the poster seemed so peaceful, even idyllic. Sure, that other guy, the one who is not Brad Pitt, is scowling. But Pitt himself seems quite calm. All of this conflicted with the image I had formed in my head based on the title.
I have since looked up what the movie is about and have brushed up a little on my history, so the poster makes more sense. Still, it’s such a strong sounding title, I think it deserved a stronger looking poster. But perhaps this one better reflects what the movie is actually like.