A cute looking and smiling mythical animal who is obviously still a baby. In a bathtub. The perfect image to grab the attention of the little kids and to make every adult run as far as possible.
The marketing for The Water Horse seems to be aiming really young. And not in the “fun for the whole family” way. It’s more of a “hey children, why don’t you force your parents to see this?” way. Sure, they manage to squeeze in that the people producing this also produced The Chronicles of Narnia. But unlike what happened with Narnia they don’t seem to be showing any elements that could appeal to the no longer so young among us. Perhaps because the movie itself lacks such elements?