(click for a larger version)
Ok, take a good look at this poster. Now tell me, honestly, don’t you just want to wipe that smirk off of Dane Cook’s face? I know I should be focusing on other things, like how lovely Miss Alba looks, but the smirk haunts me. It can’t be just me, can it?
But let’s put my general dislike of Dane Cook aside, is this a good poster? Well, let’s see. We have the two main actors, which is probably good thing since they will be a good part of the movie’s draw. But their interaction and poses aren’t particularly interesting. They are in an elevator, which is going down. And if that was too subtle for you they add the phrase “On September 21st, someone’s going down.” See? It’s a sex joke!
So, yeah, not a horrible poster but nothing to get excited about either.
The whole poster campaign for Good Luck Chuck has been lackluster. It was often too clever by half, and it never tried to convey the movie’s premise (every girl that has sex with Chuck soon goes on to marries someone else, in case you were wondering). Then again, I remember all the posters very clearly, even tough I dislike them. So they are somewhat memorable. Maybe they work with people that aren’t as annoyed by Dane Cook as me?
Well, this is certainly much better than the last Invasion poster. At least it isn’t ugly and it does manages to transmits some sense of danger, both with Nicole Kidman’s expression and with what looks a lot like a zombie horde in the background, partially covered by the light.
Still, it isn’t an awe inspiring poster. Considering how awful the last poster was, and considering that they seem to be having some trouble getting people interested in this film, I really wish they had gone with something a little bolder.
But it’s not bad.
Here are two other posters that were featured during Comic-Con. Both are for upcoming horror movie’s based on short stories from well known horror authors.
First up we have the mist, which will be the third film directed by Frank Darabont and based on Stephen King’s works.
I’m not sure how I feel about this poster. I think the idea of having the whole image covered in mist is clever, and the whole poster has a old time horror movie feel that I find very interesting. On the other hand, I think that when it comes to the mist the idea was better than the execution, as it ends up making the image seem grainy in a way that feels slightly wrong. And the green tone of the poster is unappealing.
And here is the poster for Midnight Meat Train, based on the Clive Baker short story and directed by Ryuhei Kitamura.
I’m way more fascinated by this poster than I should be. The whole empty subway meats a slaughterhouse thing just seems disturbing and creepy in a way that truly hits home for me. This movie didn’t even register in my radar before I saw the poster, but know I find myself looking forward to seeing it.
I probably won’t be covering all of the Comic-Con posters here, at least no right now. But you can get a look at them over at FisrtShowing. Also, over at FilmGrotto John has some interesting commentary on all of them, so be sure to check that out.
(click for a larger version)
I really loved the last 3:10 to Yuma poster. This one not so much. It’s a lot less rich and much closer to a typical looking image. It also gives a lot of space to the title, which really isn’t that interesting. And the guy at the center of the poster does tell us this is a western, but it’s such a generic image, not really specific at all to this western movie.
Hopefully the next posters for this movie will be closer to the first poster.
(Via Movie Patron Blog)
This poster is actually very reminiscent of the first poster for Death Sentence. It uses orange instead of red and the characters are bigger and not in the middle, and I think both of those things make this a better poster, but it shares many of the problems of that poster.
Again, posters that depend on the text to convey what the movie is about and why it is interesting tend not to work very well. In this case we even have a long question in small black font, and then a short answer in even smaller font, that are the only elements that gives us an idea of what the movie’s story is. How many people are ever going to read, or even notice that?
Honestly, they could have done better than this.
I sort of hate the collage on white background posters. You know the ones. You have several pictures that are basically scenes in the movie arranged together over the white background, generally using some sort of ragged edge around the pictures in order to make it look even more like a collage. This is a very common approach to posters, especially for light ensemble dramas and comedies. It can work well, but it generally doesn’t because you end up with several images of actors without any context associated with them.
On the other hand I do like the heart made out of the pages of the book. It’s related to the movie’s story and its a nice, interesting image. But the poster as a whole is still very bland.
Here are a few posters that were showcased during Comic Con and that have two things in common: They are for movies based on comic books and they embrace the comic book look.
First we have the Hellboy 2 poster, illustrated by Mike Mignola, who created the character.
Then we have the first Watchmen poster, obviously based on the artwork and covers of the comic books themselves.
Here is Frank Miller’s version of The Spirit.
And finally the Whiteout poster. Although this is not a drawing it is a close reconstruction of the comic book cover.
I have to say I like all of these posters, especially the one for The Spirit.
There will obviously be new posters for all of these movies. And hopefully some of them will try to expand the audience of the respective movies beyond the comic book fans. But right now these posters give us something to chew on for a while and they should play well with the audience of people likely to be interested in Comic Con.