Before The Devil Knows You're Dead Poster

Befor The Devil Knows You’re Dead Poster

If you go over to Jeff Well’s blog you will find a nice discussion of how this poster was influenced by the works of Saul Bass.You will also find a statement from ThinkFilm president Mark Urman about how they wanted an image that had lots of room for review quotes that could be placed in the newspaper adds. And this poster certainly meets that requirement.

However, as interesting as all that is, I’m not very fond of the poster. The movie itself is supposedly a rather dark thriller, but to me the poster seems like it should belong to a comedy. Perhaps a naughty, slightly dark comedy, but a comedy still.

I’m not sure why I get that feeling, but I guess it’s in large part because of the red horns and the crooked tail. For me those images evoke a mischievous but ultimately not very harmful devil. You know, the one that we generally see sitting in somebody’s shoulder, telling him to grab the last doughnut or something like that. The imagery is too on the nose for me to really take it seriously.

And as much as I like the Saul Bass, his style feels a bit old and outdated nowadays. Which is not to say that you can’t use it, but you do have to be careful about how you do it. The style would probably be a good match for a a lighter film that took place a few decades ago. But it will be very hard to make it work with a contemporary thriller.

Then again maybe I’m just a stupid kid and it will work with people older than me.

(Via Movie Marketing Madness)

5 thoughts on “Before The Devil Knows You're Dead Poster”

  1. I didn’t see the film yet but even if the design for the french poster isn’t very original it seems to feet the tone of the movie better than the original one.

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