I didn’t much like the original Chronicles of Narnia film, but I thought the marketing materials were excellent. They properly conveyed a sense of wonder and an epic scope, but managed to still make the movie seem accessible. And I mean the “I can take my kids to see this” kind of accessible.
This poster for the new film follows the same footsteps. It’s perhaps a little darker, but not intimidatingly so. So it shouldn’t scare anybody away. There are enough fantasy/magical elements to keep things interesting and a hint of armies and wars in the background. Again, not enough to scare the young ones, just enough to make the story look interesting, and perhaps also important.
There are a lot of fantasy themed films coming to the big screen in the upcoming months and years, and I feel that many of them will have a hard time standing out from the crowd. Prince Caspian shouldn’t be one of those tough, since it already has a pre-built audience due to the books and the first film. So it’s marketing won’t need to be all that aggressive and creative. All it has to do is to remind people of the first movie and make this seem like a progression from that. With that in mind, I think this first poster does what it needs to do.
I really have no idea what they were trying to do with this poster. It’s dominated by images of roses, assembled in a pattern that doesn’t seem to have any meaning. Then there is the swastika, which at least tells us something about the movie, but which I honestly didn’t even notice the first time I looked at the poster. And finally there are the lovers kissing, but that image seems like a reflection on some sort of shiny surface and is ultimately overpowered by the much clearer images of the roses.
The poster barely tells us anything about the movie, and the odd combination of images makes for an overall muddled effect. I have high hopes for the actual film, but the poster isn’t doing anything for me.
These new character posters for 30 Days of Night are quite similar to the first poster, and I feel about them much like I felt about that earlier attempt: not bad, but they don’t seem to convey the intriguing premise at all, and (partially) because of that they don’t really tell us why this vampire movie is different from any other vampire movie. I also still feel that this is a movie that can reach an audience beyond the hardcore horror fans and that the posters do very little to reach this broader audience.
One thing that can be said in favor of the posters so far is that they have a very clear and distinctive look. If the name of the movie wasn’t on the new ones I would still have immediately figured out that they were for 30 Days of Night. However, even that has its downsides: although the new posters showcase different characters they all look a lot like each other. So each new poster doesn’t really add much, and we don’t get a distinct feeling for each character, making the whole thing a little pointless
30 Days of Night opens in less than a month. I would have liked to see something different from the posters, but I’m guessing that right now they’re best hope is to keep this style and work it for all it’s worth. Too late to make any drastic changes to the campaign.
I think this needs some explanation. Exodus is the new film from director Ho-Cheung Pang. It’s supposedly a crime story with some comedy and it involves a policeman the catches a guy peeping into a ladies bathroom. The peeping tom claims that the women are arranging a plot to get rid of all the men, and when the guy dies the policeman decides to investigate further. So you see, the poster makes perfect sense.
But even if it didn’t make any sense I think I would still love it. The photo of the bathroom door, with just a little bit of the actual bathroom showing, is by itself quite distinctive and beautiful, in a way. I love the contrast between the white of the door and the red of the bathroom, and I think that the red adds a sense of danger to the image. It just feels slightly wrong in a way that is unsettling.
But the sign is what really gives the poster it’s character. It’s funny, but in a very dark humor kind of way.
Very Interesting poster. After the jump there are two other, no quite as good posters for the film.
(Via Twitch and 24framespersecond)
Continue reading Exodus Poster
Could it be true? A final poster for Southland Tales? Does this mean the movie will actually get released this time? Impressive.
Ok, now that I’m over the shock, let me take a look at the poster. Well, there is certainly a lot going on in there, isn’t it? We have the faces of many of the actors, we have several stripes we very busy backgrounds, we have sort of a poster inside of a poster and we have an upside down/reversed American flag being formed by the composition of all of that. Yes a lot of stuff indeed, and I’m sure that this will also be true of the actual movie.
Honestly, this is too much stuff for my tastes, and it doesn’t really amount to any coherent whole. I don’t hate the idea, but I don’t think this particular execution works.
(Via Cinematical, thanks to John Allison for tipping me off to it)
There are several elements about Love in the time of Cholera that could get movie goers interested in the film. There is the title itself, which is quite striking. There is the fact that this is an adaptation of a book by the great Gabriel García Márquez . There is Javier Bardem, who isn’t a A list movie star but who does have some cred with the more art house oriented crowd. And there is the team of director Mike Newell and writer Ronald Harwood. Again, not terribly well known, but people who have proved their talent before.
Now, although all these elements are interesting, and I can personally say the combination of them made me quite interested in the film, none of them has a real broad appeal. And trying to convey all these things in a poster clearly is hard. So I think it’s very understandable that the poster designer decided not to focus in any of those things, instead choosing to use some type of strong imagery to try to sell the movie.
But I dislike the choice of imagery here. The rose that takes most of the poster’s space is neither unique nor very memorable, and it doesn’t tie that well into the movie’s premise. I think that the idea was to transmit a sense of love, and perhaps deep passion. But I think the red rose is just too generic to really work.
This second poster for Sweeney Todd feels much more like a teaser poster than the first one. It shows much less of the main character, who only appears as a silhouette, and the setting is a street somewhere, which seems much less specific than the apartment in which the first poster was set. And the beware sign is a classic teaser poster element. It’s a little weird that this poster would be released after the first one.
What I also find interesting about this poster is that, although it does seem to convey a dark mood, it is much easier to think that this might be a classic Tim Burton horror/comedy based on it. The Beware sign, for example, seems a little too on the nose for a more straight horror film. The first poster seemed to convey a much more serious and unambiguous dark tone, which was perhaps a little odd.
Anyway, I don’t think this poster adds much. But I’m still excited about the film and I will take anything a can get right now.