I didn’t like the first poster for Before The Devil Knows You’re Dead because I thought the tone the poster conveyed was too light for the movie. This new poster is basically exactly like the last one, but with a black background, white letters and a new tagline. The new background does give the poster a darker feel, but it still doesn’t quite match the tone I’m getting from the film’s trailer and from the few reviews I have read. The horns and crooked tail still feel a little too cutesy.
Originally I also didn’t think the black background was a good match for the style of the title, but the combination is growing on me the more I look at the poster. And I do like the idea of having a white and a black version of the poster. But I just don’t think either version manages to make a strong sell that matches the movie well.