And here it is, the first official poster for John Rambo. Or is it just Rambo now? They keep changing the damned title.
This really surprises me, but I quite like the poster. It showcases a certain amount of class, style and restraint that I doubt the actual film will have. And yes, there is part of me that still has fond memories of watching Rambo as a kid and the image manages to tingle those parts.
And you know what is another good thing about the poster? It’s use of shadow, the positioning of Rambo and the rain hide the fact the Stallone is way too old to play Rambo again.
Via Empire, where they do the obligatory “Rambo is back” joke so I don’t have too.
Often the poster designers seem not to know what to do with all the credits they have to place in the poster, and they end up just cramming all that text in a corner where it doesn’t get on the way too much. So I think that what they have done here, incorporating the credits (and title) fully into the poster’s image is quite clever. And it ties well into the film’s title.
That said, the poster doesn’t offer much besides that bit of cleverness and Katherine Heigl looking pretty. One can probably tell from the poster that this is some sort of romantic comedy, but nothing more specific about the film’s plot.
My guess is that they are counting on Heigl being enough of a star right now to sell the film pretty much all by herself. And although her star seems to be rising fast, I’m not sure that is such a great idea.
This new poster for The Water Horse is less cutesy than the last one, and in part because of that I think it does a better job of appealing to the young ones without repelling the adults that will have to take them to see the film. The poster also more clearly positions the movie as a magical adventure, making it seem closer to the mold of Narnia and less like a cute animals film.
Of course, there are trade-offs with every decision. The last poster was quite endearing and it probably struck a chord with a certain audience. The new one strives to reach a broader audience, but it might end up not really connecting with anybody. I think this is a good way to go with the marketing, but it’s certainly not without risks.
All that said, I have to ask: what happened to the creatures eyes? More specifically, why aren’t they there? Is it blinking or something? Looks very odd, doesn’t it?
Strange. That is one word that could be used to describe Donnie Darko, the first feature film from director Richard Kelly. And I’m sure it will also describe his second film, Southland Tales. But the question is, will Tales be the good kind of strange? Darko certainly was, so there is some hope.
This UK quad poster, on the other hand, falls firmly on the bad kind of strange category for me. Mostly because it’s just an incomprehensible mess. And it doesn’t at all convey that the film will be thrillingly crazy and full of energy, which is kind of what I think they were going for. It just makes it seem like the film won’t make any sense.
I understand that it is hard to distill Southland Tales into a poster, since it’s apparently a complex film without any easily explainable story. But there has to be ways to make posters better than this.
I think I said what I had to say about the Fred Claus marketing campaign when I talked about the last poster. But I’ll just add that besides my already stated objections, I think this poster looks dull in a way that the previous ones didn’t. At least the ones that came before used some lively and warm colors.
I don’t understand the choice to use this kind of drawing on the poster. The style of the artwork reminds me of the cover of cheap pulp mystery novels and of the box art of second rate computer games. Not flattering comparisons, I think.
A very weird choice.
Even tough the box-office take of Korean horror movies was lackluster this year, as was, to be fair, the box-office of most Korean movies, the genre apparently had a bit of a creative revival. And as it turns out many of these horror movies had very creative posters, as you can see for yourselves below.
I have looked at many posters for Korean movies this year, and I have been generally impressed. They are always at least well made, with several being quite beautiful and creative. And many of them seem to follow a certain style that makes them feel Korean. Very interesting.
Muoi : The Legend of a Portrait (므이)
Black House (검은 집)
More after the jump
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