I always thought that the armored white bear was the most interesting thing to be found in any of the previous Golden Compass posters. So I’m very happy to see another poster bringing some more bear action, and I like the fact that the collage poster below puts the girl on the bear at the center of the image.
And I think the bear should have a broad appeal with the intended audience. I mean, who doesn’t like fierce fighting bears? I’m quite serious about this.
And keeping things on the positive side, the poster below does a good job of bringing together all the elements that appeared in the various posters. It doesn’t exactly make for a cohesive whole, but there is enough happening to keep you looking, and things fit together well enough for it not to be distracting. Sure, Nicole Kidman and Daniel Craig end up not getting too much space, but it’s probably space enough.
Are these great posters? I wouldn’t go that far. They don’t quite transmit the sense of epic scope that made the Lord of the Rings trilogy unique, nor do they match the family friendliness of the Narnia marketing materials. But they are above average posters for a fantasy film.
I thought that the first trailer for I Am Legend used the sight of a desolated and destroyed New York to very good effect. And I think the new poster does the same. The background gives a sense of the film’s setting and story, and it makes the whole poster much more interesting to look at than the first one.
I’m also digging the color scheme that is being used in these posters. It’s unique enough to call attention to itself, but not weird enough to take away from the rest of the poster. Certainly a good way to give the image a more distinctive look.
This poster, for Takashi Miike Sukiyaki Western: Django, turned out to be a little controversial in Japan, which led to it being substituted by the poster below. Twitch explains why.
Chris pointed out this very interesting site which has a list of all the movies nominated by their respective countries to compete for the best foreign language film Oscar. The site includes, among other things, a small res version of the movie’s poster.
I’m still going to make a few more posts about the foreign Oscar hopefuls, bringing higher res images, other versions and highlighting the most interesting ones. But the above site is very good way to get a quick look at all of them.
I didn’t like the first poster for Before The Devil Knows You’re Dead because I thought the tone the poster conveyed was too light for the movie. This new poster is basically exactly like the last one, but with a black background, white letters and a new tagline. The new background does give the poster a darker feel, but it still doesn’t quite match the tone I’m getting from the film’s trailer and from the few reviews I have read. The horns and crooked tail still feel a little too cutesy.
Originally I also didn’t think the black background was a good match for the style of the title, but the combination is growing on me the more I look at the poster. And I do like the idea of having a white and a black version of the poster. But I just don’t think either version manages to make a strong sell that matches the movie well.
You know, when I saw the “ball hits bee” scene in the trailer for Bee Movie I didn’t find it funny. Seeing what amounts to a still of that same scene doesn’t make it any funnier. And since we are talking about unfunny things, that tagline? Honey just got funny? Yeah, not doing it for me either.
Selling a computer animated movie has gotten a lot harder in the last couple of years. There are a lot of players in this space now, so the novelty has worn off. And most movies that weren’t counting on an already powerful brand (Shrek, Pixar) have had middling results.
I’m not seeing much in Bee Movie to make it stand out from the crowd of animated movies with cute (are bees cute?) talking animals. The one thing it has is Seinfeld, and they have been very creative in trying to use him in the campaign. But this being an animated movie there isn’t much the poster can do beyond putting his name in there. And that ain’t much.
Oh, that Iron Man. Such a tease! Show us more Iron Man!
Honestly, this is a pretty great teaser. Shows very little, but enough to make Iron Man look really cool. Probably not gonna have that much effect with people who haven’t had much exposure to the image of Iron Man, but you can try to reach those people latter in the campaign. Right now they are just trying to keep interest up, after a well received first trailer. Keep it coming!