Second 10,000 BC Poster

Second 10,000 BC Poster

I’m not sure I understand what is going on in this poster. Is there some kind of war going on down there? And if that is the case why is the dude fighting a sabertooth? Shouldn’t he be more worried about the fight below?

Confusion aside, this poster is very consistent with the previous poster, both in terms of it’s aesthetics and in terms of it’s content. Once again we see a primitive man with primitive weapons trying to overtake nature, which is represented in the form of a scary prehistoric animal.

I thought the other poster looked I little weird, which hampered it’s effectiveness. This one seems to have a much better execution of the concept. However, sabertooths are just not as scary as giant mammoths. Don’t get me wrong, they are scary enough. But the sheer size of the mammoth made the conflict with it seem so much more grandiose and the task of the prehistoric man so much more daunting. Which is a very long way of saying the mammoth was cooler.

I’m surprisingly interested in this movie, considering how little I liked previous Roland Emmerich films. So, good job marketing people! And damn you if the movie turns out to be as bad as past Emmerich efforts.

(Via IMPAwards)

5 thoughts on “Second 10,000 BC Poster”

  1. Beg to differ, Gus – I think this is working pretty well. I like the “damned if you do” dilemma of the trapped caveman. A good, strong, iconic image in the foreground. And I find the vicious, clever, predatory saber-tooth cat much more menacing than a lumbering, vegetarian woolly mammoth.

    Like you, I’m troubled by the background though. What’s up with the pyramids?? Obviously they are not our own Egyptian ones – which were started about 2600 bc. This starts to suggest that they’ll be playing fast and loose with the facts – man’s intelligent enough to construct massive, elaborate structures – and make cool looking spear tips, but he’s still running around in animal skins.

  2. “suggest that they’ll be playing fast and loose with the facts”

    LOL. From the people who brought us ID4 (where fire in a tunnel only goes straight forward?) you know that facts are NEVER a part of the scripts.

    That is supposed to be the Egyptian pyramids. Notice the slope in the foreground which seems to be the Sphinxs pre-built.

  3. “I find the vicious, clever, predatory saber-tooth cat much more menacing than a lumbering, vegetarian woolly mammoth.”

    Hmmph. Bet you thought the velociraptors were much cooler than the T-Rex in Jurassic Park too.

    We will have to agree to disagree about the powerful, impervious, majestic mammoth. But I don’t really disagree with the rest of what you say. It is a strong image.

    And yeah, much like Dobie I don’t think that pesky facts are going to be much of a concern for the filmmakers.

  4. My big problem is that where are there cliffs in the Nile? If so, near the pyramids? If it’s supposed to be a separate thought, it’s not well thought out.

    The problem with domestic posters is that they are the engine running the train. With international posters and trailers, they have more liberties due to the fact that they (though there is day and date at times) are not nearly as pushed upon by filmmakers to carry the load so to speak. Also (at least at WB) they can use the reasoning that they have different territories that need different things. The Dark Knight poster is an example of that.

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