I’m not sure I understand what is going on in this poster. Is there some kind of war going on down there? And if that is the case why is the dude fighting a sabertooth? Shouldn’t he be more worried about the fight below?
Confusion aside, this poster is very consistent with the previous poster, both in terms of it’s aesthetics and in terms of it’s content. Once again we see a primitive man with primitive weapons trying to overtake nature, which is represented in the form of a scary prehistoric animal.
I thought the other poster looked I little weird, which hampered it’s effectiveness. This one seems to have a much better execution of the concept. However, sabertooths are just not as scary as giant mammoths. Don’t get me wrong, they are scary enough. But the sheer size of the mammoth made the conflict with it seem so much more grandiose and the task of the prehistoric man so much more daunting. Which is a very long way of saying the mammoth was cooler.
I’m surprisingly interested in this movie, considering how little I liked previous Roland Emmerich films. So, good job marketing people! And damn you if the movie turns out to be as bad as past Emmerich efforts.
And here is the third Dark Knight poster released last week, this one a domestic poster that keeps the Why So Serious campaign going on.
I find this poster a lot less exciting then the one-two punch of the international posters. Not because it’s a bad poster, it isn’t. In fact it fits very well with the whole Why So Serious part of the marketing campaign and sends the clear message that the Chris Nolan Joker is one deranged and scary clown. And it’s not as annoyingly teasy as the last domestic poster.
But the thing is, as great as the poster is, it doesn’t really add anything that I wasn’t aware of before. I think I get the kind of character that the Joker is by now. The two international posters, on the other hand, highlighted some aspects of the movie that hadn’t been explored much by the campaign so far, and because of that they made me want to see the film more then I wanted before.
I still would love to have this poster on my wall tough.
(click for a larger version)
This new poster for The Eye is very … blue.
After the very weird and oddly upsetting first poster this one is a bit of a letdown. So much less interesting. But I have to admit that it probably does a better job of telling people what the movie is about, even tough it relies heavily on people actually reading what is written in the poster in order to do that. And it does feature the lovely Miss Alba, although she is a little hard to recognize in this particular image.
As for chill inducing elements, the eyes do call attention to themselves and do get to me a little. Those eyes don’t look like they should be seeing anything. But she seems to spotted something, and I get a little creeped out thinking about exactly what she could be seeing out there in the rain.
And the dictionary definition of cellular whatever at the top of the poster is sinister. Because, you know, dictionary definitions are sinister. I mean, have you ever tried to read the dictionary at night, alone and by candle light? Start with E, and then tell me if that wasn’t the scariest thing ever.
Still, such dull colors.
Well, that didn’t take long.
So, I had just written a post on the first international poster for The Dark Knight, a post in which I mention, among other things, that it’s nice to see a piece of marketing for the film that doesn’t involve the Joker. Then I go online and what do I find? Yes, of course, a new poster featuring the Joker.
This poster has a very similar design to the Batman poster. In both posters we see the back of one character and in the background we have a very blue looking city. But the differences are also telling. While Batman is up there in an empty apartment, isolated and watching everything from a distance, the Joker is down on the streets, hitting the pavement and, I’m guessing, preparing to cause some chaos.
I like both posters, an I like the way they work together. They don’t show too much or to little. They hint at the confrontation between them, but also contextualize the fact that this dispute happens in a city, and might affect the city irreparably. And, like Dave Davis, I’m glad they abandoned the rust brown they so overused on the posters for the first film.
And the truth is that these are just two amazing characters, and the thought of seeing they face each other in a Chris Nolan film is just making me very happy right now.
Batman, alone, in his big empty apartment. Overlooking the city he has to protect. Yeah, I dig it.
Most of the marketing for The Dark Knight so far has focused on the Joker, and that is completely understandable. After all, seeing the Chris Nolan vision of the classic character is one of the biggest draws of this movie. But it’s nice to get a chance to get reacquainted with Batman too. He is, after all, the hero. And this poster hits several themes that make Batman interesting. The loneliness and isolation. The overwhelming burden of looking after an entire city, a burden that he acquired in large part due to the traumas of his childhood, and so on. These things aren’t too on the nose, but they are there for, at least for the people already familiar with the first movie.
Plus, it’s just a cool looking poster.
Comedy is hard. And not only hard to do, hard to comment on too. It’s one of those things were tastes differ widely and there is very little one can argue about. Either something makes you laugh or it doesn’t, nothing I or anybody else says is going to change that.
I didn’t like the first Harold & Kumar, it bored me thoroughly. But many people did like it. A lot even. It became sort of a cult hit through DVD. And because of all those people we are getting a sequel, and now a poster for the sequel.
Do I like the poster? No. It’s obviously meant to be funny, but it doesn’t make me laugh. Not even close. But again, I didn’t like the first movie and have no interest in seeing the second anyway. The real question is: do the fans of the first movie find it funny? Do they go “Dude, Harold and Kumar in Guantanamo Bay! Awesome.”? I have no idea if that is their reaction, and so I don’t really know if this is an effective poster or not.
I do have the feeling that the humor here will connect with the intended audience. Perhaps not as much as the previous poster, which even I found funny, but enough to get them excited about seeing this. But I just can’t be sure.
There are a few things about this poster that I like. The retro look, for one, is very well done and matches well with the fact that this is a period piece. The yellow background is a little “loud”, but it does contribute to the retro look and it makes the image stand out a little more. And I think the poster makes the movie seem like a social message/activism movie. And as a pretty serious one at that.
However, the poster is also a little cold and overly serious. I didn’t particularly like the first poster because it was such a cliche, and a poorly executed one to boot. But the image did have a sense of warmth and of community. I also get both of those things from the trailer, but not from this new poster.
I enjoy looking at this poster much more than I enjoyed looking at the first. I in many ways I like it for itself. But The Great Debaters has “feel good movie” written all over it, and the poster lacks that element, making it bad fit with the rest of the marketing campaign.