The above Japanese poster for AvP2 is a lot less awesome than the one I had commented on before. Honestly, both creatures look a little cartoony in it. The previous Japanese poster was ominous and scary exactly because it showed so little, and therefore didn’t give the monsters a chance to look silly.
However, I still like how the design and choice of colors make the poster a little trippy and alien. Compare that with this Russian poster.
Much more boring and ugly looking, isn’t it? And like Chris says in his commentary of a very similar English language poster, it gives way too much focus to the humans. Is one of the humans Sigourney Weaver? Is the other one Arnold Schwarzenegger? No? Then I really don’t care. If I ever watch the movie I will watch it in order to see the beasts.
Hmmm, The Terminator Vs. Ripley, now that is a movie I would like to see. Bet they could come up with some great posters for that one.
Just one other note, they are apparently marketing this film in many foreign countries simply as Alien Vs. Predator 2, without the whole Requiem thing. I think I like it better that way.
(Via Worst Previews and Filmz.ru)
Oh. My. GOD. It’s a poster for The Dark Knight! Do you understand what I’m saying? A poster! For THE DARK KNIGHT!
Ok, look. I have been looking forward to this film from the minute Batman Begins ended. The Dark Knight is definitely on my most anticipated movies list. But that doesn’t mean I’m going to go gaga over every last bit of promotional material. This poster has many of the qualities I came to expect from stuff related to this film: it’s got style, it’s clever and it has a somewhat deranged sense of humor. But considering that we have already seen the Joker’s face now, this feels like too much of a tease. Bring on the meatier stuff!
(click for a larger version)
I have never been to Bruges myself, but judging from this postcard it seems like a pretty violent city. But perhaps that is part of the attraction? “Come to Bruges, more handsome hit men than any other city in Belgium!”
The more I look at this poster, the more I like it. I love how totally it embraces the movie’s premise of two hit men taking a forced vacation in a touristic city, and I love the way it embraces it. The combination of the postcard look and the almost toy like scenery with all the guns and blood not only makes for a very unique image but it also conveys clearly that this is an action comedy. It also gives us a hint of what kind of humor we may expect to see in the actual film.
As with anything comedy related, tastes differ, a lot. I’m sure that many people won’t find this amusing at all. But I get a feeling that the poster will connect with the people likely to enjoy this kind of film.
Also, I feel like I should mention that this is yet another “strips” poster, in which we have an image divided into various strips, and each strip showcases a character. This is a style that sometimes bothers me because it’s so common, but not here. The look of the poster is different enough in other ways.
So, to recap. In Be Kind Rewind Jack Black erases every single tape in his friend’s video store due to some freak accident. Black and the friend (Mos Def) deal with this problem by remaking a bunch of classic films themselves. I imagine that hilarity ensues.
The posters manges to incorporate the homemade aspect of the above premise into it’s aesthetic. It also has a bit of vintage look, which again is a way to incorporate the premise of the movie into the poster. After all these are tapes we are talking about, and the movies that get remade aren’t exactly old, but they aren’t modern either.
I like the poster, it’s a clever concept. But I was already aware of the movie’s premise and I loved it. With a poster like this I often wonder about the reaction that people that don’t know exactly what the movie is about will have. Will they be able to “get it”, so to speak? Or will they just see a weird cheap looking poster and be turned off by it?
Also, if the premise and the trailers didn’t connect with you, this poster isn’t going to change your perception. Chris, for example, really hates it. Like I said, that is not how I feel, but I can certainly understand it.