Adam Sandler has made I career for himself by essentially playing the same average Joe in almost single movie he has made. In each film the Adam Sandler character finds himself in a different outlandish situation: he gets a kid, he has a remote control for life, he has to marry his buddy, etc. But the actual character remains the pretty much the same.
And so, as I look a this poster, the first thing I notice is how different it is from the general Adam Sandler movie poster (which tends to be rather dull, by the way) and how much Sandler looks like a different character. His hair is different, he has a beard, he is using weird clothes, and he’s even got some bling.
The way he is bursting through the wallpaper holding the hair dryer also seems to position this as a bit of a spoof of action movies. Once again, different from the humor in the typical Sandler movie.
The poster doesn’t appeal to me. I’m not a fan of Sandler’s movies, and even tough this looks a little different it doesn’t look different enough to get me to put my reservations about him aside. And I wonder if the core Sandler crowd won’t be turned off by him going out of his normal range.
But maybe the slightly different look and humor will attract new people while still keeping his fanbase interested, thus making this an unusually large hit for him. We’ll see.
(p.s.:Yeah, I know the poster is old, but I’m doing some catching up this weekend)