I chuckled audibly the first time I saw this poster for Where in the World is Osama Bin Laden?. I don’t know what I was expecting from a poster for this film, but a humorous version of the very famous Raiders of the Lost Ark poster wasn’t it.
I can see how it fits with the film tough. Spurlock’s documentaries aren’t as much about documenting anything as they are about expending some entertaining time with Spurlock himself. So here we have the guy front and center, as a Indiana Jones type explorer, travelling around the word seeking Osama Bin Laden and having some fun and adventures along the way. The poster tells you exactly what to expect from the movie, and in especial it tells people that this is a movie that is going to deal with some weighty subjects in an irreverent way.
I do worry that the poster might be a little too gimmicky. It catches your attention, and it’s the type of thing people will feel compelled to point to their friends when they first notice it in a theater lobby or when they first see it online. But the joke might get tired fast and not translate into interest in seeing the movie once it actually opens in the middle of April.
But its a fascinating way to get some attention for the movie, something that is always hard to do with a documentary.