Horton Hears a Who has been getting a lot of posters. And I mean a LOT. IMPAwards is on the case and have all the (many) latest.
Honestly, quite a few of the posters feel redundant, so I’m not sure what is going on here. Problems deciding how to exactly sell the film? Just an attempt to grab more attention by constantly releasing new posters? Slightly different version for different markets? I just don’t know.
But I do want to highlight the main difference between the new and the old character posters: each new poster has some text revealing something about the character.
I find this kind of technique, which we also saw recently in the posters for Forbidden Kingdom, although with much smaller print, interesting, especially when used in posters for films that aren’t sequels and that don’t feature very well known characters. The text allows us to know more about the character and to form a better mental image of what he/she/it might be like, which in turns helps to form some sort of emotional attachment to them.
Of course text, as useful as it is sometime, is always a poor alternative to conveying the same thing with images. This strikes me as especially true when the movie is aimed at kids, so I’m not endorsing this approach full-heartedly. But there is only so much you can put in any given image without making it confusing, so this is an interesting work around, and in the case of Forbidden Kingdom I felt that it added noticeably to the effectiveness of the posters.
Anyway, check out more of the character posters below. And now can we go back to talking about Wall-E?