I have already talked about the main poster for No Country a couple of times. It’s nice, but I don’t think it captures the beauty or intensity of the film. But that is the domestic poster, perhaps the international posters are different?
Well, as it turns out most countries used the domestic poster with the title and a few other things translated. But there are a couple of exceptions.
The first is this French poster, which is still a variation on the original, but a more drastic one.
The main difference is, of course, the colors, and the fact that we can see more of the landscape behind Moss. The French poster also has few critics quotes prominently shown.
I get the feeling that this image is closer to the look of the scene in the actual film in which this poster is based. But despite that, I think I like this variation less than the original. It still doesn’t quite convey the beauty of the movie, and I think it does a worst job at getting across the tension. The gray Chigurh just isn’t as scary as his domestic version. And I don’t like the way the splash o red at the bottom interacts with the rest of the poster.
And yes, big ass critics quotes might be effective at getting people to see a movie, but they don’t exactly help the look of a poster.
Then we have this Spanish version, which resorts to a collage. Rather dull.
But the most different poster, and the main reason I even bothered to write this post, comes from Japan.
I have no idea why they went with this design. Considering the setting of No Country I wouldn’t be surprised if there was indeed a bull skull in there somewhere, but I don’t remember it. And it’s an image that hasn’t been highlighted in any other marketing materials I have seen for the movie.
But it is a fascinating way to set up the film. The bull skull both gives us an idea of the general setting and hints at the harshness and violence of the movie. I also like how the skull is placed to the right, leaving most of the writing to the left. It’s an elegant design and a type of arrangement that I think could be used more often.
I wouldn’t say that the Japanese poster is better than the domestic. At least not obviously so. But I do appreciate the effort that went into trying something different.
By the way, IMPAwards has another Japanese poster which also features the bull skull, so it seems they are really committed to that particular image.