Bienvenue chez les Ch'tis Poster

Bienvenue chez les Ch’tis Poster (Big)

You probably can’t tell from the poster above, but “Bienvenue chez les Ch’tis” (Welcome to the Land of Ch’tis) just had a record breaking opening in it’s native France, and was apparently the top film at the international box-office this weekend.

From what I can grasp the success of Bienvenue seems to be mostly attributable to local cultural factors. The film satirizes the well known stereotypes about the north of France, which is apparently often portrayed as a bleak place were it’s always raining and people are unemployed and drink too much. The film presents a different side of that part of the country.

All of that is to say that the conventional marketing for the film, posters, trailers, etc, probably wasn’t decisive in making this hit that it is. It’s more of a cultural phenomenon than a marketing engendered one.

Or maybe I just want to believe that because I don’t like the poster.

And yet, the poster probably wasn’t a negative in the big scheme of things. It might even have been a positive. I mean, look at them. They are happy, and laughing and having a great time. Don’t you want to have a great time too?

Besides, I think it fits into the tradition of recent French posters for more mainstream comedy fare. They tend to have the characters interacting in a highly stylized way and make use of lively, often warm colors. They are not designed to be something great to look at, they are designed to give out a safe, moderately fun and cozy vibe.

The next time someone talks about how much better the posters from other countries are than the U.S. ones remember: that is not always the case.

(Poster via Allocine)

6 thoughts on “Bienvenue chez les Ch'tis Poster”

  1. I really wish you to get a release in the US also although the translation might be a little….undoable except if they use a local dialect famous all over the US and understandable, kinda, by all. This movie is set in my area (i’m french) and it ‘s been an hour and a half of laugh to the point that tears show up and this, from everyone sitting in the theatre, I haven’t laughed that much and saw a theathre laugh that much in my entire life!

    I just wanted to add that the poster is made on purpose, set up to be simple and generous as the people it is talking about

    If they choose the subtitles…I hope they won’t kill the movie as for “amelie” where you lost the complete fluidity and romance of the movie by really bad subtitles.

    Allez les ch’tis! 🙂

  2. I had a hard time watching this film. Not because I didn’t enjoy it, but rather because I had to constantly remove my glasses and wipe my eyes as I was laughing so hard! I can’t remember when I got so much enjoyment out of a such a simple, predictable movie. In fact I actually sat through it twice, something I’ve never done before. I’m hoping for a North American debut; however, I fear I’ll have to get my DVD copy when next I’m in France.

  3. where can one buy this poster in The USA. ive imported the movie which was great. id love to have a poster. but many french sites won’t import to the US+

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