I was going to put this poster in the weekly round-up, but I decided it deserved a post of it’s own, even if I don’t have anything particularly insightful to say about it.
I think it will come as a non-surprise to all that small movies have a hard time getting noticed. There are hundreds of films being produced every year, many of them with huge marketing budgets. Standing out from the crowd without being able to just continually bombard people with advertisements is hard.
All of this makes every marketing material, including the posters, so much more important. If someone happens to catch your poster or trailer you have to make an impression, as they might not see anything else about your movie unless they actively seek it.
Of course, small independent movies often have a hard time coming up with catchy posters because they lack known actors, amazing visuals that can be taken from the film itself, a easy to sell hook or even the proper budget to get the poster made. I think all that ends up making sheer creativity that much more important.
All of that is to say that I think this is a good example of a poster for a small movie. An illustration with strong lines and colors, packed with a lot of iconic images that get instant reactions: a cross, a gun, a scorpion, and so on. A memorable title and a critic quote both well inserted into the design also help.
I probably wouldn’t have ever heard about Legend if it wasn’t for the poster. And now not only have a heard of it, I also remember it and would probably look twice if I happened to find it in the video store, for example. A job well done.