You may like it or you may hate it, but there is no denying that Speed Racer has a a clear aesthetic. It’s bright, it’s colorful, it’s purposefully cartoonish and it’s busy. And these posters do a great job of maintaining and using well that aesthetic.
I mean, look at the colors of the character posters. Each character has a color clearly associated with him/her and the color permeates the whole poster for that character. For Speed we have an light blue. For Trixie a bright bubblegum pink. Racer X is the height of seriousness and sobriety, so he gets a dark blue. This are the types of colors that most animations aimed at children would use with a caution. And yet here are the posters for the “live action” Speed Racer, assaulting us with them full on.
It’s like a hyper version of the Cars posters. And I have to say, I just love it. I totally understand the people that don’t and that are turned off by it, but I just love it.
And I also love that the character posters show us much more than the characters. We get a look at the character’s main vehicle and an eyeful of background. This keeps with the general busyness that that we can see in many frames of the trailers. It also maintains a certain focus on the machines themselves, something that I feel the trailers do too.
And that is very understandable. These are some cool vehicles and they apparently do some very impressive things in the movie. And I feel that, at least in part, the film is about that connection between man and machine, about the adoration the Speed feels for his Mach 5 and for the things it allows him to do.
When it comes to this movie I’m a total fanboy, so take my opinion with a grain of salt. But I think this new posters are, much like everything we have see from the film so far, awesome.
And by the way, I saw the lenticular poster live recently, and it is much more impressive than you could ever imagine by looking at it’s picture on the web.